If you haven’t seen, read or heard anything about this story you must be living under a rock. In a snapshot, it was a 19 year old girl (Clare Werbeloff) giving her apparently ‘bogan eyewitness account’ to a Channel 9 news crew about a Kings Cross shooting that happened in mid May. If you haven’t seen [...]
Read MoreWhile I didn’t have the opportunity to watch the number one US sporting event of the year live, the 2009 Super Bowl has certainly provided a plethora of case studies into how offline and online advertising are converging, and continue to bring new light into how we interact and even define social media. With advertisers [...]
Read MoreI was recently trying to choose a holiday destination, and like many people nowadays, I started by scanning holiday websites and searching feedback from ‘real people’ on sites like TripAdvisor.com. I managed to unearth some useful info, particularly in blogs and forums, but then suddenly something occurred to me. Why not search YouTube for other [...]
Read MoreI have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed. Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]
Read MoreGoogle. It’s the company of choice for commentators (and particularly bloggers) to endlessly bang on about. Any why not? It’s a corporate miracle the likes of which has quite literally never been seen before. What other company has ever impacted on a global level in such a short space of time? So, now it’s my turn [...]
Read MoreAh, the heady days of 1998, just a decade ago. The year Australia held a Constitutional Convention, John Howard was re-elected for the first time, and Bill Clinton faced the music over his dalliances. Doesn’t seem that long ago, does it? In 1998, there was no such thing as Napster, and the music industry was happily [...]
Read MoreBanner ads. Love them or loathe them, they’re an integral part of the internet experience. They remain the primary source of revenue for many of the sites we love to visit. That said, there’s plenty of room for innovation. Not only in their creative execution, but also in increasing their relevancy to us. There are currently [...]
Read MoreBCM has been working with the NSW Rural Fire Service to develop a campaign to recruit volunteer firefighters to the service. Based around the slogan “What would it take for you to fight?”, the campaign encompasses a stirring TV commercial and a dedicated microsite. The microsite contains all the information you need about joining the [...]
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