Posts tagged with youtube

Chk, Chk, Boom

Chk, Chk, Boom

By Tracy Straughan on 08 Jun 2009

If you haven’t seen, read or heard anything about this story you must be living under a rock. In a snapshot, it was a 19 year old girl (Clare Werbeloff) giving her apparently ‘bogan eyewitness account’ to a Channel 9 news crew about a Kings Cross shooting that happened in mid May. If you haven’t seen [...]

Read More
A study in ‘Super’ social media

A study in ‘Super’ social media

By Rebecca Johnson on 10 Feb 2009

While I didn’t have the opportunity to watch the number one US sporting event of the year live, the 2009 Super Bowl has certainly provided a plethora of case studies into how offline and online advertising are converging, and continue to bring new light into how we interact and even define social media.   With advertisers [...]

Read More
Hey, wanna watch my holiday video?

Hey, wanna watch my holiday video?

By Nick Ikonomou on 30 Jan 2009

I was recently trying to choose a holiday destination, and like many people nowadays, I started by scanning holiday websites and searching feedback from ‘real people’ on sites like TripAdvisor.com. I managed to unearth some useful info, particularly in blogs and forums, but then suddenly something occurred to me. Why not search YouTube for other [...]

Read More
‘Viral stunts’ – innovative or invasive?

‘Viral stunts’ – innovative or invasive?

By Stacey Lynch on 23 Jan 2009

I have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed.  Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]

Read More
3 things you might not know about Google

3 things you might not know about Google

By Pete Luetjens on 04 Nov 2008

Google. It’s the company of choice for commentators (and particularly bloggers) to endlessly bang on about. Any why not? It’s a corporate miracle the likes of which has quite literally never been seen before. What other company has ever impacted on a global level in such a short space of time? So, now it’s my turn [...]

Read More
My, how things have changed

My, how things have changed

By Pete Luetjens on 24 Oct 2008

Ah, the heady days of 1998, just a decade ago. The year Australia held a Constitutional Convention, John Howard was re-elected for the first time, and Bill Clinton faced the music over his dalliances. Doesn’t seem that long ago, does it? In 1998, there was no such thing as Napster, and the music industry was happily [...]

Read More
Two new online ads that push the definition of a “banner” ad

Two new online ads that push the definition of a “banner” ad

By Pete Luetjens on 14 Oct 2008

Banner ads. Love them or loathe them, they’re an integral part of the internet experience. They remain the primary source of revenue for many of the sites we love to visit. That said, there’s plenty of room for innovation. Not only in their creative execution, but also in increasing their relevancy to us. There are currently [...]

Read More
New work from BCM: NSW Rural Fire Service “What would it take for you to fight?”

New work from BCM: NSW Rural Fire Service “What would it take for you to fight?”

By BCM Partnership on 06 Oct 2008

BCM has been working with the NSW Rural Fire Service to develop a campaign to recruit volunteer firefighters to the service. Based around the slogan “What would it take for you to fight?”, the campaign encompasses a stirring TV commercial and a dedicated microsite. The microsite contains all the information you need about joining the [...]

Read More
Page 1 of 11

Stay up to date

Enter your email address in the box below and we'll notify you whenever we update our blog.

Subscribe to RSS Feed

Twitter Tweets

Flickr Photos