Two Cents

Thank you to everyone that attended our What Next event in Brisbane this morning – we hope you found it entertaining and insightful (and enjoyed the chocolate brownies as much as we did).

For those that weren’t at our presentation today, the topic of the event was ‘The 5 Essential Ingredients and Methods of Brand Spread’.

As promised, we have posted a copy of today’s presentation onto slideshare that we have embedded below – please feel free to share with colleagues in the true spirit of Brand Spread!

Scott Esdaile is the Social Media Manager at BCM

In tough economic times marketers face many challenges. It’s never been more important to ensure the communication being developed is creative and engaging. It’s also never been more important to ensure our marketing efforts are measurable and accountable. Fortunately interactive has the potential to deliver against these challenges in spades.

Today Joanne Stone (Head of Channel Planning) and Peter Luetjens (Interactive Strategist) presented to friends of the agency at our twice yearly ‘What Next’ briefing. They touched on the challenges ahead in view of the tough times we find ourselves in. In particular they talked about some communication strategies and media which were likely to perform better during these times.

For those who were able to make it, many thanks. For those who couldn’t I’ve included a copy of the presentation below. I hope you find it valuable.

Every Friday, BCM sends out our What Next e-newsletter to clients, friends and anyone who wants to stay up to date with What’s Next in the world of marketing. Anyone can subscribe, so why not take a look at our past issues here, and sign up via the form there if you’re interested. Satisfaction guaranteed!