Do people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you like it, you’ll share it – with the comments and conversation continuing outside the original blog via [...]
Read MoreI must admit that the thought of writing a blog that would be viewed by my work peers and the general public seemed quite daunting. So I have decided that instead of trying to enlighten you all on a particular subject or interest, I would use this opportunity to put forward a question that has [...]
Read MoreBCM has conducted a social media study to find out whether top Australian brands are engaging with consumers through the micro-blogging platform, Twitter. In almost 9 out of 10 cases big business is not responding to consumers online. The report, entitled "Is anybody listening?", is available for download on the BCM website.
Read MoreAs each natural disaster happens in the world I watch with interest the ever increasing role that digital and mobile technologies play in driving disaster relief efforts. Take the devastating earthquake that hit Haiti on 12 January. The response for aid was astounding and more rapid than other recent natural disasters. Social networking certainly played a key [...]
Read MoreTwhat up tweeps? Are you sick of those hipster twicksters making up their own twords whenever they reference anything to do with Twitter? Twexting. Tweeting up. Tweethearts. Twoublemakers. Twublicity… the “tw” craze took the online jargon world by storm in 2009 and like a rollicking mexican wave rolling around the Gabba cricket ground at a 20-20, [...]
Read More2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job market [...]
Read MoreIf you are a regular Facebook user you may be wondering what is going on with all your gal friends. Status updates stating a particular colour are currently the rage but if you are part of that 50% of the population that have the Y chromosome, you are probably clueless as to what is going on. Here [...]
Read MoreNews flash people – consumers aren’t waiting with bated breath for our next campaign. They’re far too busy, cynical and jaded to care. But they will give us the time of day if we create something of value. Let me give you an example. QUT, which operates in the higher education category, recently wanted to promote its [...]
Read MoreFor those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies – in fact both “Dune” and “Total Recall” have been referenced several times. While we are all now pretty convinced of the marketing capabilities of Twitter, it is interesting [...]
Read MorePerhaps its time to update the old adage 'Buyer Beware'.
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