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Do people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you like it, you’ll share it – with the comments and conversation continuing outside the original blog via [...]
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I used to be cool… until I tried Twitter
I must admit that the thought of writing a blog that would be viewed by my work peers and the general public seemed quite daunting. So I have decided that instead of trying to enlighten you all on a particular subject or interest, I would use this opportunity to put forward a question that has [...]
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Are big brands engaging with consumers online?
BCM has conducted a social media study to find out whether top Australian brands are engaging with consumers through the micro-blogging platform, Twitter. In almost 9 out of 10 cases big business is not responding to consumers online. The report, entitled "Is anybody listening?", is available for download on the BCM website.
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Haiti relief – the digital impact and telcos acting as banks
As each natural disaster happens in the world I watch with interest the ever increasing role that digital and mobile technologies play in driving disaster relief efforts. Take the devastating earthquake that hit Haiti on 12 January. The response for aid was astounding and more rapid than other recent natural disasters. Social networking certainly played a key [...]
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Insert ‘Tweadline’ here
Twhat up tweeps? Are you sick of those hipster twicksters making up their own twords whenever they reference anything to do with Twitter? Twexting. Tweeting up. Tweethearts. Twoublemakers. Twublicity… the “tw” craze took the online jargon world by storm in 2009 and like a rollicking mexican wave rolling around the Gabba cricket ground at a 20-20, [...]
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A new era in job and candidate searches
2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job market [...]
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GREEN! PURPLE! RED! WHITE! ……NUDE?
If you are a regular Facebook user you may be wondering what is going on with all your gal friends. Status updates stating a particular colour are currently the rage but if you are part of that 50% of the population that have the Y chromosome, you are probably clueless as to what is going on. Here [...]
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Stop creating ads. Start creating value
News flash people – consumers aren’t waiting with bated breath for our next campaign. They’re far too busy, cynical and jaded to care. But they will give us the time of day if we create something of value. Let me give you an example. QUT, which operates in the higher education category, recently wanted to promote its [...]
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There’s a lot of dust about on Twitter
For those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies – in fact both “Dune” and “Total Recall” have been referenced several times. While we are all now pretty convinced of the marketing capabilities of Twitter, it is interesting [...]
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The multiple effect of the humble #FAIL
Perhaps its time to update the old adage 'Buyer Beware'.
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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