Posts tagged with Tvc

Living the dream. (A TV shoot in Europe!)

BCM, Creative

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Living the dream. (A TV shoot in Europe!)

By Nick Ikonomou on 05 Aug 2010

When we first conceived the new campaign for Sunsuper early in 2010 featuring real retirees ‘making their dreams more than dreams’, I felt a tiny glimmer of hope that maybe we’d get to film some of them in distant and exciting places. Indeed, the first four candidates we filmed were located in Brisbane, Raby Bay, [...]

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New work from BCM: Queensland Transport ‘Slow Down Stupid’

Advertising, BCM, Marketing

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New work from BCM: Queensland Transport ‘Slow Down Stupid’

By Pete Luetjens on 11 Jan 2009

BCM is very proud to be launching Queensland Transport’s latest anti-speeding campaign, Slow Down Stupid. This is the first in a series of TVCs that you will see on Queensland TVs over the next few years. Slow Down Stupid was born of a desire to marginalise speeders by making it less socially acceptable. Far too [...]

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Offline media, online success

Advertising, BCM, Interactive

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Offline media, online success

By Pete Luetjens on 26 Nov 2008

One of the best things about my role as interactive strategist is learning about the interesting relationship between offline media and traffic to online sites. Put simply, some offline media drives traffic very effectively, some has no discernible impact at all. TV, perhaps unsurprisingly, can work magnificently. We have seen first-hand at BCM the impact [...]

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