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Posts tagged with tv commercial
Brown-pant-wearers unite
Pacific Brands must be kicking themselves for closing down the Bonds factory earlier this year. Underwear sales are surely set to soar in the coming months, thanks to the launch of a brand new campaign for Currumbin Wildlife Sanctuary. The “Prepare yourself” campaign sends a stern warning to ‘pack a spare pare of undies’ to [...]
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Please prepare for launch
I get very excited the first time I see one of ‘our’ commercials on TV. The countless hours that go into creating a new campaign – the market research, competitive analysis, talent selection, soundtracks and supers – all dissolve in those first few seconds of victorious recognition: when finally it appears on my humble home [...]
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Are They Trying to Bore Consumers Into Buying their Brand?
Are They Trying to Bore Consumers Into Buying their Brand? While watching your favourite television programs this week take note of the number of ‘infomercials’ on air. My observation is that the number of ‘infomercials’ on free to air television has increased fourfold in recent times. Last night, I counted 9 different infomercials. That’s right [...]
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Hello from La La Land – Day 3
This is the last part of a six part series of behind the scenes blog posts about the making of the latest QUT television commercials. Mustangs suck. Sure, they might look cool from the outside, but if you’re over 5 foot tall and jammed in the tiny back seat for 500 miles back and forth [...]
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Hello from La La Land – Day 2
This is part five of a series of behind the scenes blog posts about the making of the latest QUT television commercials. 3am of the morning after we flew in, and nothing was going to make me sleep. So I dragged on the trainers and ran down Sunset Boulevard, as Bentleys propelled partygoers home and [...]
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Hello from La La Land – Day 1
This is part four of a series of behind the scenes blog posts about the making of the latest QUT television commercials. There’s nothing like a big dose of jet-lag to blunt one’s fascination with a new city. Los Angeles is irresistibly shiny, brash, loud, dirty, mean and sexy all at once. When we first [...]
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Postcard from a hot place – Day 3
This is part three of a series of behind the scenes blog posts about the making of the latest QUT television commercials. More on driving, because that’s what you do here. (Dubai isn’t a place to stroll anywhere – it’s too hot, there are too many roadworks, fuel is too cheap.) Anyway, in Dubai, car [...]
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Postcard from a hot place – Day 2
This is part two of a series of behind the scenes blog posts about the making of the latest QUT television commercials. Shooting begins in earnest. First stop, the Dubai HQ of the engineering firm our young QUT student already works for. They’re using a brand new and highly secret welding method to build secret [...]
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Postcard from a hot place – Day 1
This is part one of a series of behind the scenes blog posts about the making of the latest QUT television commercials. God gave man hair for two reasons. To stop him passing out after banging his head on the floor joist when doing a bit of illegal wiring under his old Queenslander. And, to [...]
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Diary of a GRUEN Pitch
Last night, BCM picked up some hard earned plastic-wear on ‘The Pitch’ segment of The Gruen Transfer. We were up against Gatecrasher from W.A, and the battle ended in a rare 2-2 draw, so both agencies went home happy with a trophy in hand. Having said that, we were thrilled to secure Todd’s vote on [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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