Posts tagged with Tv Ad

Living the dream. (A TV shoot in Europe!)

BCM, Creative

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Living the dream. (A TV shoot in Europe!)

By Nick Ikonomou on 05 Aug 2010

When we first conceived the new campaign for Sunsuper early in 2010 featuring real retirees ‘making their dreams more than dreams’, I felt a tiny glimmer of hope that maybe we’d get to film some of them in distant and exciting places. Indeed, the first four candidates we filmed were located in Brisbane, Raby Bay, [...]

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The Cadbury John Farnham Gorilla: Inspired tactical ad or poor rip-off?

BCM

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The Cadbury John Farnham Gorilla: Inspired tactical ad or poor rip-off?

By Pete Luetjens on 01 Apr 2009

I will admit I don’t watch a great deal of TV, and even less ads, so I was a bit taken aback to see this on TV last week: Now, I like the original version of this ad as much as the next person. It’s an inspired piece of advertising. In case this version of [...]

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New work from BCM: NSW Rural Fire Service “What would it take for you to fight?”

BCM

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New work from BCM: NSW Rural Fire Service “What would it take for you to fight?”

By BCM Partnership on 06 Oct 2008

BCM has been working with the NSW Rural Fire Service to develop a campaign to recruit volunteer firefighters to the service. Based around the slogan “What would it take for you to fight?”, the campaign encompasses a stirring TV commercial and a dedicated microsite. The microsite contains all the information you need about joining the [...]

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