Posts tagged with traffic

Build it and they will come (well maybe)

Interactive

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Build it and they will come (well maybe)

By Kevin Moreland on 15 Jun 2009

As marketers we hear all the time about media fragmentation; about the gazillions of channels competing for attention and eyeballs. And we want a piece of the action. So we plan our assault. We meticulously think about that new interactive game; the new video that we hope and pray will go viral; we slave over [...]

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Love in traffic, with a twist

BCM

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Love in traffic, with a twist

By Pete Luetjens on 09 Jan 2009

Is there nothing that social media can’t touch? Even the simple pleasure of admiring one of your fellow travellers in another car may never be the same again. It seems a new service in the USA called WhyHonk lets you get in touch with other drivers,  based on their number plate. The WhyHonk service lets [...]

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New work from BCM: QUT Engineering ‘Are You Smart Enough?’

Advertising, BCM, Interactive

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New work from BCM: QUT Engineering ‘Are You Smart Enough?’

By Pete Luetjens on 21 Oct 2008

We were recently thrown an interesting challenge by one of our great clients, QUT. Their engineering faculty is trying to reach current year 12 students who might be interested in studying engineering in 2009. That’s a pretty finite audience! And certainly one we puzzled over how best to reach for a good little while. Our [...]

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