2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job market [...]
Read MoreIf you are a regular Facebook user you may be wondering what is going on with all your gal friends. Status updates stating a particular colour are currently the rage but if you are part of that 50% of the population that have the Y chromosome, you are probably clueless as to what is going on. Here [...]
Read MoreFor those of you in Brisbane or Sydney, you may have thought you lived on Mars today with the eerie clouds of red dust over our skies – in fact both “Dune” and “Total Recall” have been referenced several times. While we are all now pretty convinced of the marketing capabilities of Twitter, it is interesting [...]
Read MoreThe social networking buzz continues with stories and predictions about MySpace, Facebook and more recently Twitter. But the ‘quiet achiever’ of the social networking world is LinkedIn. LinkedIn was only launched in 2003 with $25m in venture capital. In its first year it only drew a few hundred thousand users but by 2005 nearly 5 million people [...]
Read MoreThere’s no doubt that the rise of social networking and all of the great things it brings has changed the way we perceive security and personal safety. When I was a kid if we were going away for the weekend mum would always leave a couple of lights on, burning away day and night to fool [...]
Read MoreDo you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: The rise and rise of the smart phone Google set to dominate smart phone search A newspaper becomes a platform For sale – by SMS Social networking passes [...]
Read MoreJournos love a good story about the latest social networking craze. News outlets have been full of stories about Facebook and Myspace for years. But now, it seems, there’s a new kids on the block. Twitter. The runt of the social media pack has finally gone mainstream, leaving nobody in any doubt that the micro-blogging [...]
Read MorePut your hand up if you spent your entire Christmas day away from a PC. I see. Not many of you. Put your hand up if you went on Facebook. Right. More than I thought. Don’t worry, if you had a cheeky look at Facebook on Christmas Day, you weren’t alone. In fact, as the above chart shows, Christmas [...]
Read MoreAs consumers’ media choices multiply and fragment, many in our industry fear an increasingly complex media landscape, a higher degree of difficulty in reaching prospects, and a big challenge in capturing attention. And they’d be dead right in identifying these issues and being concerned about dealing with them. As consumers’ attention increasingly skips across media channels [...]
Read MoreAh, the heady days of 1998, just a decade ago. The year Australia held a Constitutional Convention, John Howard was re-elected for the first time, and Bill Clinton faced the music over his dalliances. Doesn’t seem that long ago, does it? In 1998, there was no such thing as Napster, and the music industry was happily [...]
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