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Posts tagged with Social Media
Twitter gets the jitters
Ever since the reputed birth of democracy in Ancient Greece, the notion of censorship has existed. Plato proposed an ideal state in which, amongst other ideologies, damaging gossip was prohibited and heresy was formally suppressed. In Ancient Rome, only those in positions of power had the right to free speech. Dissidents were deported and books [...]
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Your Business Already Has A Facebook Profile
If you’ve been thinking about putting your brand or business on Facebook you might already be too late. There’s a good chance it is already on there whether you like it or not. Or will be very soon. With the recent launch of Facebook Places, it has never been easier for users to create a [...]
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The Rise of the 24/7 Marketing Manager
When I was growing up a good family friend of ours owned a car yard. I can recall times where he had to leave BBQ’s on a Sunday afternoon to shelter vehicles from an oncoming hail storm, he stayed back at night to allow people to test drive cars after hours and went to work [...]
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Facebook flooded with news
At lunchtime on Tuesday, Brisbane went from a sunny 29°C day to a stormy, flash flooding mess. It was some crazy weather which caused some major disruption throughout the city. So, how did you find out about the damage caused by this little storm? Was it through a mainstream news outlet? Or was it through [...]
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Haiti relief – the digital impact and telcos acting as banks
As each natural disaster happens in the world I watch with interest the ever increasing role that digital and mobile technologies play in driving disaster relief efforts. Take the devastating earthquake that hit Haiti on 12 January. The response for aid was astounding and more rapid than other recent natural disasters. Social networking certainly played [...]
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Insert ‘Tweadline’ here
Twhat up tweeps? Are you sick of those hipster twicksters making up their own twords whenever they reference anything to do with Twitter? Twexting. Tweeting up. Tweethearts. Twoublemakers. Twublicity… the “tw” craze took the online jargon world by storm in 2009 and like a rollicking mexican wave rolling around the Gabba cricket ground at a [...]
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A new era in job and candidate searches
2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job [...]
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GREEN! PURPLE! RED! WHITE! ……NUDE?
If you are a regular Facebook user you may be wondering what is going on with all your gal friends. Status updates stating a particular colour are currently the rage but if you are part of that 50% of the population that have the Y chromosome, you are probably clueless as to what is going [...]
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Stop creating ads. Start creating value
News flash people – consumers aren’t waiting with bated breath for our next campaign. They’re far too busy, cynical and jaded to care. But they will give us the time of day if we create something of value. Let me give you an example. QUT, which operates in the higher education category, recently wanted to [...]
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Happy Birthday to Us
It’s been around 12 months since we launched this blog. In that time we’ve explored a whole bunch of stuff. We’ve talked about marketing brilliance and blunders. We’ve showcased our work. We’ve offered friends of BCM a chance to debate and comment on everything from whether Aussies will embrace Twitter, through to the lament of [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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