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Posts tagged with QUT
Augmented Reality for the Real World
The current crop of young people looking to attend university in 2010 is largely a generation that has embraced the technology revolution. They are digital natives and look for novelty in communication. So for QUT’s latest direct marketing campaign to first-time uni goers that selected the university as their first preference for enrolment, we turned to [...]
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Stop creating ads. Start creating value
News flash people – consumers aren’t waiting with bated breath for our next campaign. They’re far too busy, cynical and jaded to care. But they will give us the time of day if we create something of value. Let me give you an example. QUT, which operates in the higher education category, recently wanted to promote its [...]
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Please prepare for launch
I get very excited the first time I see one of ‘our’ commercials on TV. The countless hours that go into creating a new campaign – the market research, competitive analysis, talent selection, soundtracks and supers – all dissolve in those first few seconds of victorious recognition: when finally it appears on my humble home TV. [...]
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Hello from La La Land – Day 3
This is the last part of a six part series of behind the scenes blog posts about the making of the latest QUT television commercials. Mustangs suck. Sure, they might look cool from the outside, but if you’re over 5 foot tall and jammed in the tiny back seat for 500 miles back and forth across LA, [...]
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Hello from La La Land – Day 2
This is part five of a series of behind the scenes blog posts about the making of the latest QUT television commercials. 3am of the morning after we flew in, and nothing was going to make me sleep. So I dragged on the trainers and ran down Sunset Boulevard, as Bentleys propelled partygoers home and less well-heeled [...]
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Hello from La La Land – Day 1
This is part four of a series of behind the scenes blog posts about the making of the latest QUT television commercials. There’s nothing like a big dose of jet-lag to blunt one’s fascination with a new city. Los Angeles is irresistibly shiny, brash, loud, dirty, mean and sexy all at once. When we first laid eyes [...]
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Postcard from a hot place – Day 3
This is part three of a series of behind the scenes blog posts about the making of the latest QUT television commercials. More on driving, because that’s what you do here. (Dubai isn’t a place to stroll anywhere – it’s too hot, there are too many roadworks, fuel is too cheap.) Anyway, in Dubai, car number [...]
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Postcard from a hot place – Day 2
This is part two of a series of behind the scenes blog posts about the making of the latest QUT television commercials. Shooting begins in earnest. First stop, the Dubai HQ of the engineering firm our young QUT student already works for. They’re using a brand new and highly secret welding method to build secret components for [...]
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Postcard from a hot place – Day 1
This is part one of a series of behind the scenes blog posts about the making of the latest QUT television commercials. God gave man hair for two reasons. To stop him passing out after banging his head on the floor joist when doing a bit of illegal wiring under his old Queenslander. And, to prevent [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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