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Posts tagged with QUT
Scanning for new ways to crack the Gen Y Code
Today’s youth are a busy bunch. Between running real-time status and check-in updates on Facebook, tweeting witty tweets, refreshing feeds from the latest blogs, numerous shopping carts to be maintained and of course streaming that latest quality US reality series through Sidereel; it’s no wonder that marketers find Generation Y a tricky market to engage. [...]
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Trekking to the ends of the comfort zone for QUT
TV commercial shoots in Brisbane can, in truth, be pretty cushy. You often have a crew of between 15 and 30 catering to your every caprice, the split’s set up in a shady tent, and there are hot and cold running runners to ask you and your clients if you’d like another espresso, every hour [...]
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BCM hits the Rhodes for QUT
As part of our long-running and much-emulated campaign for the good folk at QUT, we’re busy making a new telly ad, featuring another real graduate made good. This time, it’s a bloke called James, who’s just done Engineering. Actually, he did so well at it, he managed to get the nod for a Rhodes Scholarship. [...]
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Augmented Reality for the Real World
The current crop of young people looking to attend university in 2010 is largely a generation that has embraced the technology revolution. They are digital natives and look for novelty in communication. So for QUT’s latest direct marketing campaign to first-time uni goers that selected the university as their first preference for enrolment, we turned [...]
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Stop creating ads. Start creating value
News flash people – consumers aren’t waiting with bated breath for our next campaign. They’re far too busy, cynical and jaded to care. But they will give us the time of day if we create something of value. Let me give you an example. QUT, which operates in the higher education category, recently wanted to [...]
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Please prepare for launch
I get very excited the first time I see one of ‘our’ commercials on TV. The countless hours that go into creating a new campaign – the market research, competitive analysis, talent selection, soundtracks and supers – all dissolve in those first few seconds of victorious recognition: when finally it appears on my humble home [...]
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Hello from La La Land – Day 3
This is the last part of a six part series of behind the scenes blog posts about the making of the latest QUT television commercials. Mustangs suck. Sure, they might look cool from the outside, but if you’re over 5 foot tall and jammed in the tiny back seat for 500 miles back and forth [...]
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Hello from La La Land – Day 2
This is part five of a series of behind the scenes blog posts about the making of the latest QUT television commercials. 3am of the morning after we flew in, and nothing was going to make me sleep. So I dragged on the trainers and ran down Sunset Boulevard, as Bentleys propelled partygoers home and [...]
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Hello from La La Land – Day 1
This is part four of a series of behind the scenes blog posts about the making of the latest QUT television commercials. There’s nothing like a big dose of jet-lag to blunt one’s fascination with a new city. Los Angeles is irresistibly shiny, brash, loud, dirty, mean and sexy all at once. When we first [...]
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Postcard from a hot place – Day 3
This is part three of a series of behind the scenes blog posts about the making of the latest QUT television commercials. More on driving, because that’s what you do here. (Dubai isn’t a place to stroll anywhere – it’s too hot, there are too many roadworks, fuel is too cheap.) Anyway, in Dubai, car [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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