Posts tagged with Queensland Transport

Wake up to the signs

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Wake up to the signs

By Pamela Olah on 17 Sep 2009

We all know about the major players when it comes to road fatalities -- speed and drink driving, even seatbelts. But one of the biggest (silent) killers on our roads is fatigue, and tired drivers are the latest target of BCM’s new road safety campaign. Launched this week, our campaign for Department of Transport and Main [...]

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BCM comes home a winner at the AMI Qld Awards

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BCM comes home a winner at the AMI Qld Awards

By Kate Holloway on 11 Sep 2009

BCM’s Share My Story social media campaign developed for the Department of Transport and Main Roads came home a winner at today’s AMI Qld Awards for Marketing Excellence held at the Sofitel Hotel. Share My Story takes an innovative approach to social marketing.  The sharemystory.qld.gov.au website is designed to humanise the road toll by highlighting the [...]

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BCM snags two Effie Award nominations

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BCM snags two Effie Award nominations

By Pete Luetjens on 02 Jun 2009

We’re delighted to announce we have two Finalists in this year’s inaugural 2009 Australian Effie Awards. The Effie Awards are an internationally-renowned awards competition, originally inaugurated by the New York chapter of the American Marketing Association back 1968.  The prestigious Gold Effie is recognized as one of the pre-eminent awards in the advertising industry – celebrating [...]

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Where did Carl Williams go to uni?

BCM

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Where did Carl Williams go to uni?

By Jeff Smith on 06 May 2009

QUT (a long-standing BCM client) has won plenty of awards in its time, but who would’ve thought it could lay claims to a Logie. Its well-known branding line, A University For The Real World, strutted its stuff on the red carpet at Melbourne’s Crown Casino last Sunday. To fill you in, Gyton Grantley, the star of [...]

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Sharing the success of a custom built social network strategy

Social Media

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Sharing the success of a custom built social network strategy

By Jo Stone on 05 May 2009

This week BCM was invited to speak at the AIMIA Digital Government Summit in Canberra. We presented as a case study, the work we have done for Queensland Transport’s successful Share My Story initiative. Share My Story is a communication strategy designed to humanise the road toll by allowing those affected by road trauma to share [...]

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road toll reality

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road toll reality

By Kevin Moreland on 26 Jan 2009

The web has never made it easier to share stories and connect with people who have common interests and experiences. It’s this thinking that led to the development of our latest campaign for Queensland Transport. The ‘Share My Story’ campaign and website is designed to encourage people to tell their personal stories about the lasting [...]

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New work from BCM: Queensland Transport ‘Slow Down Stupid’

Advertising, BCM, Marketing

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New work from BCM: Queensland Transport ‘Slow Down Stupid’

By Pete Luetjens on 11 Jan 2009

BCM is very proud to be launching Queensland Transport’s latest anti-speeding campaign, Slow Down Stupid. This is the first in a series of TVCs that you will see on Queensland TVs over the next few years. Slow Down Stupid was born of a desire to marginalise speeders by making it less socially acceptable. Far too often [...]

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