Posts tagged with People

A new era in job and candidate searches

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A new era in job and candidate searches

By Steve Jennings on 10 Jan 2010

2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job market [...]

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Crowd-sourced journalism: A journalism revenue model of the future?

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Crowd-sourced journalism: A journalism revenue model of the future?

By Alan Kewley on 29 Apr 2009

As public-generated news content continues to flourish online a lot has been said recently about the future of journalism. This is understandable given the closure of many newspapers worldwide. An interesting not-for-profit venture called Spot.Us offers a new perspective and hope for journalists everywhere. Basically this is crowd-funded reporting where the reading public gets directly involved [...]

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Twitter + bakery = BakerTweet. Now I’ve seen everything!

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Twitter + bakery = BakerTweet. Now I’ve seen everything!

By Pete Luetjens on 08 Apr 2009

I’ve seen some bizarre uses for Twitter in the last few months (augmented reality t-shirt anyone?) but this one takes the cake (quite literally). If it wasn’t for the fact it’s now 8 days into April, I thought I would have been well fooled by this one. It’s called BakerTweet. It’s so simple, it’s almost genius: BakerTweet [...]

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Two more Australian examples of how NOT to do social media

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Two more Australian examples of how NOT to do social media

By Pete Luetjens on 12 Mar 2009

A couple of weeks ago I blogged about how Australian companies may not quite ‘get’ social media quite as much as they should. Two very recent examples sadly seem to prove this to be the case. But all three are a good lesson for any brand in how NOT to ‘do’ social media. A couple of [...]

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‘Pay what you like’ – fad or future?

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‘Pay what you like’ – fad or future?

By Pete Luetjens on 12 Feb 2009

Is it just me, or is the ‘pay what you like’ concept becoming increasingly common? A few high-profile examples in the news over the last week or so have led me to believe we might be seeing more of it in the future. At the moment, it’s hard to tell whether some brands are offering their [...]

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