You can spend ages waiting for one, and then three will come along at once. We’re talking buses of course… but how about getting some news headlines while you wait for your bus, or whilst you’re stuck in traffic, or when walking from A to B? Perhaps you’ll be inspired to find out more once you’ve [...]
Read MoreThe world of outdoor advertising has been embracing the world of digital for some time – many outdoor signs are now full LCD screens, or feature news tickers, or similar digial advances. But some clever marketers are now turning outdoor into a truly interactive space. The first example is from the UK, where Cadbury’s developed a [...]
Read MoreThe Apple iPhone has without a doubt ushered in a new era of touch screen technology. For a long time touch screens were a novelty, an expensive interface which may not have always been the best solution. But now consumers are coming to expect them as standard – on mobile phones, gaming consoles (like the [...]
Read MoreI read with interest that the city of Los Angeles is trying to ban large-format outdoor advertising. That particular ban is under the guise of safety – apparently plonking huge billboards on the front of buildings is a fire hazard. But other cities have banned outdoor advertising outright for an entirely more obvious reason – [...]
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