Posts tagged with online advertising

Please prepare for launch

BCM

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Please prepare for launch

By Rebecca Tame on 28 Aug 2009

I get very excited the first time I see one of ‘our’ commercials on TV. The countless hours that go into creating a new campaign – the market research, competitive analysis, talent selection, soundtracks and supers – all dissolve in those first few seconds of victorious recognition: when finally it appears on my humble home TV. [...]

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‘Viral stunts’ – innovative or invasive?

Advertising, Marketing

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‘Viral stunts’ – innovative or invasive?

By Stacey Lynch on 23 Jan 2009

I have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed.  Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]

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Two new online ads that push the definition of a “banner” ad

Advertising, BCM, Creative, Marketing

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Two new online ads that push the definition of a “banner” ad

By Pete Luetjens on 14 Oct 2008

Banner ads. Love them or loathe them, they’re an integral part of the internet experience. They remain the primary source of revenue for many of the sites we love to visit. That said, there’s plenty of room for innovation. Not only in their creative execution, but also in increasing their relevancy to us. There are currently [...]

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