Posts tagged with Metrics

Show us your data!

Media

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Show us your data!

By Martin Durek on 19 Aug 2009

Tuesday saw Kyle and Jackie O return to their breakfast slot on 2DayFM. The show no doubt received one of its highest ratings ever as people tuned in to hear what they had to say about that stunt gone wrong. How did it rate? We’ll never know. Unfortunately radio ratings don’t allow [...]

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METRICKS*

Advertising, Interactive

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METRICKS*

By Kevin Moreland on 29 Jul 2009

The Internet is great isn’t it? Everything can be measured (apparently). And with all this measurement comes things like new pricing models for advertising which are based on cost per click, cost per acquisition, etc. These approaches do much to position interactive as perhaps the most accountable medium ever. Digital Marketing Evangelists crow on blogs [...]

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Branding in the interactive space

BCM

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Branding in the interactive space

By Pete Luetjens on 06 Mar 2009

Last night I was lucky enough to be invited to give a presentation to the Australian Marketing Institute in Brisbane. My chosen topic was ‘Branding in the Interactive Space‘ – a topic very close to my heart here at BCM. I really wanted to put together a presentation that demonstrated exactly how brands are enhancing their [...]

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