Posts tagged with Media Strategy

Are Australian brands simply not up to the social media challenge?

BCM

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Are Australian brands simply not up to the social media challenge?

By Pete Luetjens on 21 Feb 2009

Over the last 12 months, the idea of social media being a highly important, if not essential, part of any brand’s marketing communications strategy has come to seem like common sense to me. However, working every day with brands who have taken up the challenge can admittedly put the blinkers on to the reality of [...]

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Crowdsourcing your creative: passing fad or the future?

BCM

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Crowdsourcing your creative: passing fad or the future?

By Pete Luetjens on 30 Oct 2008

Getting consumers on board to help your company produce your next ad campaign is nothing new. Look no further than Dorito’s “Crash The Super Bowl” campaign (below)  -- which asked US consumers to create and ad, the best of which was actually screened during the Super Bowl -- for an example of a highly successful [...]

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How to fix what’s broken?

Advertising, BCM, Creative, Interactive, Media

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How to fix what’s broken?

By Jo Stone on 24 Oct 2008

Sadly for the industry and for most marketers, almost universally these days, media agencies work in isolation from creative agencies – with the obvious exception of an independent agency such as ours. This situation is far from ideal on many levels. Firstly there is an inherent disconnect between brand strategy, creative strategy and media strategy. [...]

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