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Posts tagged with Marketers
BCM welcomes Anthony Dever, Social Media Manager
Regular readers of this blog have probably noticed we talk a lot about the brave new world of social media around here. After all, as somebody much more clever than I said some time ago, markets are conversations, and no longer are marketers in full control of their brand and consumer interactions with their products [...]
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Are we ready to take responsibility for our privacy online?
Last week, Google announced their plans for behavioural targeting when serving up bazillions of ads each day. The approach they plan to use follows the lines of ‘if you don’t ask we won’t tell’- essentially making the detailed information that Google collects about you available if you have the inclination to review it. While Google [...]
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Email: The Performer
As much as I love hearing about brands doing amazing new things in the interactive space, I also love hearing about tried and true performers. Amongst all the hype around social media, performance ad networks, mobile applications and whatever is next on the hype machine, it’s nice to know most marketers are pretty damn happy [...]
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‘Viral stunts’ – innovative or invasive?
I have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed. Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]
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What next!
In tough economic times marketers face many challenges. It’s never been more important to ensure the communication being developed is creative and engaging. It’s also never been more important to ensure our marketing efforts are measurable and accountable. Fortunately interactive has the potential to deliver against these challenges in spades. Today Joanne Stone (Head of [...]
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Interactive Marketing (Department)
Yeah, yeah there’s a technology fuelled revolution going on in the world of marketing and communication. Unless you’ve been living under a rock you know all about it. The trade press headlines all scream similar themes, ‘The consumer is Control’, ‘Impending Death of traditional Media’ etc. Even the most conservative marketer is responding by insisting [...]
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Shop blindness on steroids
Shop blindness has been around for as long as there have been shops. My pool shop boasts, “CLE NING EQUIPMENT” on the side wall. My vet surgery’s business card offers the skills of a now dead partner. The empty leaflet dispenser at my chemist suggests that I, “TAKE ONE”. Shit happens. Letters fall off signs, [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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