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Posts tagged with facebook
Facebook in 2009 – It’s no longer a social network about nothing
It is always exciting to talk to a group of marketers and business people about social networks and how they can be effectively utilised from a corporate perspective. Which is why I was delighted to speak last week at the Interactive Minds event on the topic of how brands are using Facebook to engage in [...]
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The power to make the banal fascinating. (Or the fascinating, banal.)
Sure, social media’s doing its best to bugger up the established media order. But many of the fundamental laws of communication are out the window too. It’s intriguing that a communication’s success no longer is necessarily determined by things like originality, newsworthiness, currency, relevance or proximity to the receiver. In the Too-Much-Information Age, stuff that’s inherently pedestrian [...]
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LinkedIn Fizzes while the Global Economy Fizzles
The social networking buzz continues with stories and predictions about MySpace, Facebook and more recently Twitter. But the ‘quiet achiever’ of the social networking world is LinkedIn. LinkedIn was only launched in 2003 with $25m in venture capital. In its first year it only drew a few hundred thousand users but by 2005 nearly 5 million people [...]
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Are we ready to take responsibility for our privacy online?
Last week, Google announced their plans for behavioural targeting when serving up bazillions of ads each day. The approach they plan to use follows the lines of ‘if you don’t ask we won’t tell’- essentially making the detailed information that Google collects about you available if you have the inclination [...]
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Facebook comes to Australia!
Facebook is finally coming to Australia! “Don’t be silly,” I hear you say. “I’m Australian and I’m on Facebook!” That you may be, but do you know anyone who works for Facebook in Australia? No, of course not. They’ve never had a single person ‘on the ground’ here. But very soon they will, according to B&T: The social [...]
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Twitter vs Facebook (aka David vs Goliath)
Journos love a good story about the latest social networking craze. News outlets have been full of stories about Facebook and Myspace for years. But now, it seems, there’s a new kids on the block. Twitter. The runt of the social media pack has finally gone mainstream, leaving nobody in any doubt that the micro-blogging [...]
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Are Australian brands simply not up to the social media challenge?
Over the last 12 months, the idea of social media being a highly important, if not essential, part of any brand’s marketing communications strategy has come to seem like common sense to me. However, working every day with brands who have taken up the challenge can admittedly put the blinkers on to the reality of [...]
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Christmas: Goodwill, gifts, plum pudding and… Facebook?
Put your hand up if you spent your entire Christmas day away from a PC. I see. Not many of you. Put your hand up if you went on Facebook. Right. More than I thought. Don’t worry, if you had a cheeky look at Facebook on Christmas Day, you weren’t alone. In fact, as the above chart shows, Christmas [...]
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Facebook will be OK
I’m an eternal optimist about the Web 2.0 revolution. Wikipedia biased and unreliable? I don’t believe you, nor care. Blogging only for narcissistic bedroom-dwellers and wannabe-journos? OK, you keep telling yourself that, and enjoy living in the past. Myspace bloated and irrelevant? Well, they’re still kicking on hard regardless (it helps having Rupert at your back sometimes). Facebook [...]
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Derek: Spot on Jess. The old http://tiny.cc/s7olm + ht...
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Bill: R.I.P. the CD and R.I.P. the original iTunes logo....
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Paul: Right. That's it. I'm getting one now. What will...
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Steve Mair: Whats a CD? Apple is just bringing a logo that wa...
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