In between the 600 Most Recent status updates that I see when I log in to Facebook, there are often Event requests… and sometimes (read – quite often), I miss them. But sometimes, just sometimes, people really want me to attend – and therein lies the problem. How do I know if someone really wants [...]
Read MoreDo people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you like it, you’ll share it – with the comments and conversation continuing outside the original blog via [...]
Read MoreI must admit that the thought of writing a blog that would be viewed by my work peers and the general public seemed quite daunting. So I have decided that instead of trying to enlighten you all on a particular subject or interest, I would use this opportunity to put forward a question that has [...]
Read MoreIt was a busy few weeks at BCM as we made final preparations for the recent launch of our new ‘I Am Growing’ campaign for the Wintergarden. 45 metre artwork printed… check. 4,500 gerberas blooming to life… check. Bus shelter garden makeover… check. And the body paint? Ready to go. Located in the [...]
Read MoreAt lunchtime on Tuesday, Brisbane went from a sunny 29°C day to a stormy, flash flooding mess. It was some crazy weather which caused some major disruption throughout the city. So, how did you find out about the damage caused by this little storm? Was it through a mainstream news outlet? Or was it through a social [...]
Read MoreAs each natural disaster happens in the world I watch with interest the ever increasing role that digital and mobile technologies play in driving disaster relief efforts. Take the devastating earthquake that hit Haiti on 12 January. The response for aid was astounding and more rapid than other recent natural disasters. Social networking certainly played a key [...]
Read More2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job market [...]
Read MoreIf you are a regular Facebook user you may be wondering what is going on with all your gal friends. Status updates stating a particular colour are currently the rage but if you are part of that 50% of the population that have the Y chromosome, you are probably clueless as to what is going on. Here [...]
Read MoreIn Britain, a lot of emphasis is placed around having the #1 selling hit of the Christmas season. Novelty songs dominated for a long time. Over recent years the biggest seller has always been released by the winner of Simon Cowell’s X Factor. It’s accepted that winning that competition guarantees you the smash hit Christmas [...]
Read MoreHas the world of social media grown so big and so quickly that the rules and protocols haven’t quite caught up? What’s acceptable? What’s not? Where are the lines drawn? Well, to answer this let me pose some questions. Is it OK for your boss to ask to be your friend on Facebook? As a ‘40 something’ married [...]
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