Posts Tagged with 'email'
Does customer satisfaction = customer loyalty?
A recent experience got me thinking about “customer satisfaction”. And how delighted we are when research reveals a high satisfaction rating. Which often becomes a measure of customer loyalty and commitment. My mobile phone provider (who shall remain nameless!) wrote advising that I will soon be charged $2.20 to receive a paper bill. And they urged [...]
Read MoreWriting emails for success
It was great to have the opportunity to discuss two things I’m passionate about recently at the Email Marketing Summit Australia (EMSA): email marketing and US politics. I’m sure I was just one of many US expats glued to their computers that Wednesday watching the final presidential election results come in. Given the way that [...]
Read MoreAdvertising, BCM, Interactive, Media
Using email to enhance your brand
I was very pleased to present at the 2008 Email Marketing Summit on the Gold Coast last Friday. The topic of my presentation was ‘using email to enhance your brand’ – I have embedded the slides below. In putting the presentation together, I tried to avoid being too technical (I presented at 3pm on a Friday, [...]
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When customer promises go missing
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Marketers: 15 good reasons to use online video!
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***king Ads
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Observations of an Online Shopaholic
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Is too much sharing bad for you?
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Nando’s turns up the heat on Grill’d
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Radioheads need your help
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How an egg became a social media ‘Celeggrity’
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Facebook flooded with news
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Time For Transparency
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Greidy: Amazing stats Steve. Buying exposure with shareabi...
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Kev: Scott you've officially broken the punometer!...
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Scott: You all know I love the puns and wordplays... but ...
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Nathan Bush: Jeff, I put that moderation warning in for charact...
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Jen: Interesting that all you blokes think the Fernwood...
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