Posts tagged with email

Does customer satisfaction = customer loyalty?

BCM

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Does customer satisfaction = customer loyalty?

By Michele Prescott on 26 Mar 2009

A recent experience got me thinking about “customer satisfaction”.  And how delighted we are when research reveals a high satisfaction rating.  Which often becomes a measure of customer loyalty and commitment. My mobile phone provider (who shall remain nameless!) wrote advising that I will soon be charged $2.20 to receive a paper bill.  And they [...]

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Writing emails for success

BCM, Interactive

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Writing emails for success

By BCM Partnership on 19 Nov 2008

It was great to have the opportunity to discuss two things I’m passionate about recently at the Email Marketing Summit Australia (EMSA): email marketing and US politics.  I’m sure I was just one of many US expats glued to their computers that Wednesday watching the final presidential election results come in.  Given the way that [...]

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Using email to enhance your brand

Advertising, BCM, Interactive, Media

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Using email to enhance your brand

By Pete Luetjens on 10 Nov 2008

I was very pleased to present at the 2008 Email Marketing Summit on the Gold Coast last Friday. The topic of my presentation was ‘using email to enhance your brand’ – I have embedded the slides below. In putting the presentation together, I tried to avoid being too technical (I presented at 3pm on a [...]

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