A recent experience got me thinking about “customer satisfaction”. And how delighted we are when research reveals a high satisfaction rating. Which often becomes a measure of customer loyalty and commitment. My mobile phone provider (who shall remain nameless!) wrote advising that I will soon be charged $2.20 to receive a paper bill. And they urged [...]
Read MoreIt was great to have the opportunity to discuss two things I’m passionate about recently at the Email Marketing Summit Australia (EMSA): email marketing and US politics. I’m sure I was just one of many US expats glued to their computers that Wednesday watching the final presidential election results come in. Given the way that [...]
Read MoreAdvertising, BCM, Interactive, Media
I was very pleased to present at the 2008 Email Marketing Summit on the Gold Coast last Friday. The topic of my presentation was ‘using email to enhance your brand’ – I have embedded the slides below. In putting the presentation together, I tried to avoid being too technical (I presented at 3pm on a Friday, [...]
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