Posts tagged with Ebay

‘Fragmentation’ – Threat or Opportunity?

Advertising, BCM, Media

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‘Fragmentation’ – Threat or Opportunity?

By BCM Partnership on 11 Dec 2008

As consumers’ media choices multiply and fragment, many in our industry fear an increasingly complex media landscape, a higher degree of difficulty in reaching prospects, and a big challenge in capturing attention.  And they’d be dead right in identifying these issues and being concerned about dealing with them. As consumers’ attention increasingly skips across media channels [...]

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My, how things have changed

Advertising, Interactive

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My, how things have changed

By Pete Luetjens on 24 Oct 2008

Ah, the heady days of 1998, just a decade ago. The year Australia held a Constitutional Convention, John Howard was re-elected for the first time, and Bill Clinton faced the music over his dalliances. Doesn’t seem that long ago, does it? In 1998, there was no such thing as Napster, and the music industry was happily [...]

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It’s the little things that make a great brand experience

Advertising, BCM, Creative, Marketing

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It’s the little things that make a great brand experience

By Nick Ikonomou on 17 Oct 2008

I’ve been thinking lately how often it’s the little things that make all the difference with a brand experience. Just the smallest customer service ‘twist’ can really get consumers talking, and coming back for more. Often the best ones come with no cost attached either – just a clever angle that makes the brand behave [...]

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