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Posts tagged with Consumers
Are we ready to take responsibility for our privacy online?
Last week, Google announced their plans for behavioural targeting when serving up bazillions of ads each day. The approach they plan to use follows the lines of ‘if you don’t ask we won’t tell’- essentially making the detailed information that Google collects about you available if you have the inclination to review it. While Google [...]
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Touch screens, touch screens everywhere…
The Apple iPhone has without a doubt ushered in a new era of touch screen technology. For a long time touch screens were a novelty, an expensive interface which may not have always been the best solution. But now consumers are coming to expect them as standard – on mobile phones, gaming consoles (like the [...]
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Will hyper-targeted mobile ads be crushed before they even get off the ground?
The possibilities are many, and the opportunity great. Advertising on mobile phones, while currently nothing to get excited about at all, has the potential to be hugely successful because of one thing – your location. Your network provider has a pretty good idea of where you are at any one time, even if your phone [...]
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More great branded mobile applications, and 2009 has barely begun
Yes, I know I named 2009 the year of social media, but there’s another space we can expect to see some great innovations this year – the world of branded mobile applications. In 2008, the iPhone opened up a whole new world of ways that brands engage consumers on their mobile in fun, functional and [...]
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When will we see product ‘life stories’ in Australia?
One of my favourite trends of the last couple of years has been product ‘life stories’. This is where brands give you full detail of a product’s provenance, whether it be on-pack, or online (via entering a barcode) or many other means. Springwise first reported on this trend last year, but there’s still plenty of [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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