Posts tagged with Branding

The original interactive

Creative

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The original interactive

By Ben Gay on 04 Jun 2009

Marketers and Advertisers alike go to immeasurable lengths to create moments of engagement between consumers and their brands. There’s no argument that the emotions and associations these moments foster are paramount in building that ever elusive brand loyalty we all strive for. So how do we engage the consumer? Simple, get them involved! Customer loyalty is [...]

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What’s in a name?

Creative

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What’s in a name?

By Gillian Tucker on 22 May 2009

The hot topic over breakfast this morning was the new internet search facility, Wolfram Alpha. Discussion soon ensued around the service’s name. Next time you want someone to do a search to answer a question, are you going to ask them to ‘Wolfram Alpha’ the question? Seems a bit clumsy to me. Google [...]

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Branding in the interactive space

BCM

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Branding in the interactive space

By Pete Luetjens on 06 Mar 2009

Last night I was lucky enough to be invited to give a presentation to the Australian Marketing Institute in Brisbane. My chosen topic was ‘Branding in the Interactive Space‘ – a topic very close to my heart here at BCM. I really wanted to put together a presentation that demonstrated exactly how brands are enhancing their [...]

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Using email to enhance your brand

Advertising, BCM, Interactive, Media

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Using email to enhance your brand

By Pete Luetjens on 10 Nov 2008

I was very pleased to present at the 2008 Email Marketing Summit on the Gold Coast last Friday. The topic of my presentation was ‘using email to enhance your brand’ – I have embedded the slides below. In putting the presentation together, I tried to avoid being too technical (I presented at 3pm on a Friday, [...]

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Reborn brands, fictional brands, tagged brands… the (d)evolution of branding

BCM, Interactive

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Reborn brands, fictional brands, tagged brands… the (d)evolution of branding

By Pete Luetjens on 04 Oct 2008

Ask anyone over the age of 25 if they remember a range of hair care products by the name of Salon Selectives, and chances are they will. They might even be able to recite a few bars of the uber-catchy jingle that was omnipresent in the products heyday in the late 1990’s. But have you seen [...]

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