As social media grows it’s becoming increasingly pivotal for advertisers to understand what consumers are saying about their brands, products and services in the market. Most of us have rapidly become familiar with the most popular social media sites such as Facebook and Twitter (and the opportunities they offer for our brands), but does blogging rank [...]
Read MoreEver wandered into a party on your own and felt very nervous about meeting a bunch of strangers? What about going to a business seminar on your own? You want to sound confident, interesting and perhaps even witty. You’d love to engage in spirited banter about the merits of some brand new technology or regale people with clever [...]
Read MoreI have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed. Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]
Read MoreBlogs have been the ‘new black’ for a few years now. In the early days, some thought they were little more than a passing fad. The naysayers questioned the value of content generated in such an unstructured, unfettered way. But blogs have entered the realm of the respectable. Funnily enough, it’s precisely the dynamic, unstructured, [...]
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