Advertising Agency Brisbane, Interactive Media, Creative Marketing and Digital Branding - BCM: Two Cents
BCM's Blog on advertising, media, technology and everything in-between
Subscribe and Follow
Posts tagged with Blog
That Blogging Vibe
As social media grows it’s becoming increasingly pivotal for advertisers to understand what consumers are saying about their brands, products and services in the market. Most of us have rapidly become familiar with the most popular social media sites such as Facebook and Twitter (and the opportunities they offer for our brands), but does blogging rank [...]
Read More
Happy Birthday to Us
It’s been around 12 months since we launched this blog. In that time we’ve explored a whole bunch of stuff. We’ve talked about marketing brilliance and blunders. We’ve showcased our work. We’ve offered friends of BCM a chance to debate and comment on everything from whether Aussies will embrace Twitter, through to the lament of New-South-Welshmen losing State [...]
Read More
New work from BCM: Zymil “Loving You”
We’ve recently launched a great integrated campaign for Parmalat brand Zymil. As you may know, Zymil is an easy-to-digest milk -- a great dairy alternative for those who don’t agree with regular milk. The new campaign seeks to convey Zymil’s benefits -- easy to drink, comfortable, never unsettling and never a pain in the guts -- [...]
Read More
BCM welcomes Anthony Dever, Social Media Manager
Regular readers of this blog have probably noticed we talk a lot about the brave new world of social media around here. After all, as somebody much more clever than I said some time ago, markets are conversations, and no longer are marketers in full control of their brand and consumer interactions with their products [...]
Read More
More mobile goodness
I make no apologies for coming back to the subject of great mobile innovation on this blog. There’s just far too much great stuff out there not to share! So, here’s a few more things that have appeared this week. Firstly, how about using your phone as a projector? A company called Microvision has developed a projector designed [...]
Read More
Some light holiday reading
The BCM Blog will take a short break over Christmas but will be back next week. In the meantime, here’s a few of my favourite online things from 2008 – some light holiday reading! The Sprint Widget – best described as a dashboard for the planet. Very cool! Make sure the sound is on. Social Media in Plain [...]
Read More
Australian social media usage vs BCM
Forrester’s Social Technographics research is without doubt the most well-known classification of social media activities worldwide. Even if you’ve never heard of Forrester, you might have seen these terms before (in the image above) – Creators, Critics, Collectors, Joiners, Spectators and Inactives. Last week Forrester released their Australia-specific Technographics report. It’s an interesting read, and I’ll [...]
Read More
-
Goo-goo-ga-ga-GUI-GUI
-
Don’t get all emotional on me…
-
BCM makes a splurge for Wotif.com
-
The Androids are coming!!
-
Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
-
The battle that never happened
-
Happiness is…
-
He’s getting his colour back – quick, call a Wireframbulance!
-
View from 45th & Madison – via Warner St
-
Cognitive space to rent
-
Scott: Nice video Derek - proof of just how naturally int...
-
Nathan Bush: Great stuff. It works both ends of the spectrum to...
-
Sheila: This article is terrifc. I'm planning on buying a ...
-
Daniel Oyston: I wish they had express parking machines so I coul...
-
Jim in London: You nailed it. Completely agree on all fronts. A...
Copyright © 2010 BCM Partnership, all rights reserved.