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An Insight Into The Life Of An Intern
Today I have reached the final day of my internship here at BCM in Sydney, which has left me filled with a mixed bag of emotions: sad (to leave), proud (of what I have achieved), happy (to be going to finish my last semester of uni ever), enlightened (from what I have observed and the [...]
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BCM snags two Effie Award nominations
We’re delighted to announce we have two Finalists in this year’s inaugural 2009 Australian Effie Awards. The Effie Awards are an internationally-renowned awards competition, originally inaugurated by the New York chapter of the American Marketing Association back 1968. The prestigious Gold Effie is recognized as one of the pre-eminent awards in the advertising industry – celebrating [...]
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What Next: 13 March 2009
Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: The rise and rise of the smart phone Google set to dominate smart phone search A newspaper becomes a platform For sale – by SMS Social networking passes [...]
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Facebook comes to Australia!
Facebook is finally coming to Australia! “Don’t be silly,” I hear you say. “I’m Australian and I’m on Facebook!” That you may be, but do you know anyone who works for Facebook in Australia? No, of course not. They’ve never had a single person ‘on the ground’ here. But very soon they will, according to B&T: The social [...]
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What Next: 6 March 2009
Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: Gen Ys engaging with brands on social networks Australia: Connected nation Skittles goes social The iPhone – a mobile web game-changer The world in 2019, according to Microsoft Click [...]
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What Next: 27 February 2009
Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: Ten hot food trends for 2009 New ways to promote road safety Street lights on demand via mobile Online retailers gaining favour A clever way to monetize social [...]
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Are Australian brands simply not up to the social media challenge?
Over the last 12 months, the idea of social media being a highly important, if not essential, part of any brand’s marketing communications strategy has come to seem like common sense to me. However, working every day with brands who have taken up the challenge can admittedly put the blinkers on to the reality of [...]
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New work from BCM: Queensland Transport ‘Slow Down Stupid’
BCM is very proud to be launching Queensland Transport’s latest anti-speeding campaign, Slow Down Stupid. This is the first in a series of TVCs that you will see on Queensland TVs over the next few years. Slow Down Stupid was born of a desire to marginalise speeders by making it less socially acceptable. Far too often [...]
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Christmas, Coke and advertising
Merry Christmas to all BCM blog readers! If you’re still in the office, like me, I hope you have a relaxing Christmas break – I’ll be back here and blogging between Christmas and New Years. What better topic for a blog post today than Christmas and advertising. I was pondering what I could post about in [...]
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Australian social media usage vs BCM
Forrester’s Social Technographics research is without doubt the most well-known classification of social media activities worldwide. Even if you’ve never heard of Forrester, you might have seen these terms before (in the image above) – Creators, Critics, Collectors, Joiners, Spectators and Inactives. Last week Forrester released their Australia-specific Technographics report. It’s an interesting read, and I’ll [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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