Posts tagged with Artline

Tip topical Artline ad

BCM, Creative

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Tip topical Artline ad

By Geoff Reid on 03 Nov 2009

The race that stops a nation seemed like a perfect occasion to get the nation to stop and think about the Artline brand. And so on Melbourne Cup Day as well as the two days approaching it, we ran full page and page-dominant versions of this ad right around the country. As usual, Martin ‘The Shark’ Durek [...]

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The nines align for Artline

BCM

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The nines align for Artline

By Geoff Reid on 14 Sep 2009

“Quick! The Daily Telegraph has a 10 x 7 going for a song on page 9 tomorrow which happens to be the 9th of the 9th, 2009.” Sounded exciting at first, then rather ridiculous a second later. Until after some thought, we realised that Artline’s biggest seller, the Artline 200 Fineliner comes in 9 colours. Thanks to [...]

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You should only have to say things once

BCM

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You should only have to say things once

By Geoff Reid on 17 Jul 2009

If there’s one thing that Mums are sick of, it’s having to ask family members to do the same things over and over when they don’t listen. And if there’s one thing Dads are sick of, it’s listening to Mum saying things over and over (because they really don’t listen in the first place). That dangerous thought [...]

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Budget deficit awareness campaign

Creative

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Budget deficit awareness campaign

By Anthony Dever on 19 May 2009

Like with our recent Aprils Fools Day microchip campaign, it was satisfying that our client Pelikan Artline implemented our idea to take the only responsible course of action in The Weekend Australian, The Sun-Herald and The Sunday Age by informing the country of the upcoming federal government budget deficits. It was not something that Artline took [...]

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Artline makes its mark on April Fool’s Day with microchip tracking in pens!

BCM, Creative

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Artline makes its mark on April Fool’s Day with microchip tracking in pens!

By Nick Ikonomou on 01 Apr 2009

What started out as boardroom banter a few weeks earlier, this morning ended up being showcased on Channel 9’s Today Show and Reuter’s international news service as a cut-through April Fool’s Day joke. BCM, together with client Pelikan Artline, brought the Artline brand positioning of ‘The pens more people pinch’ to life by introducing a groundbreaking, [...]

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