Posts tagged with AIMIA

AIMIA Digital Summit – Day 2 Wrap Up

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AIMIA Digital Summit – Day 2 Wrap Up

By Anthony Dever on 20 Oct 2009

Here are the highlights from some of the sessions on day two of the AIMIA Digital Summit which I attended last week. FMCG Opportunities Paul Fisher, CEO of IAB Australia, started the day with some facts and commentary about local online advertising. He commented that marketers are learning to leverage the multiplier effects of using online display [...]

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AIMIA Digital Summit – Day 1 Wrap Up

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AIMIA Digital Summit – Day 1 Wrap Up

By Anthony Dever on 13 Oct 2009

The 5th annual AIMIA Digital Summit brings together our country’s digital marketing and media leaders who are shaping the Australian digital landscape.  For two days  the latest trends and future opportunities are discussed. I was lucky enough to attend and present this year so I thought I’d post a quick wrap up of some of yesterday’s [...]

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Are consumers outgrowing advertising?

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Are consumers outgrowing advertising?

By Pete Luetjens on 16 Jun 2009

We live in an age of fragmenting media, increased reliance on word of mouth recommendations, and technology like Foxtel IQ that makes it all too easy to skip an ad. Doesn’t it sometimes make you wonder… are consumers simply outgrowing advertising? Next Thursday, BCM partner Kevin Moreland will be chairing a Round Table discussing exactly that. He’ll [...]

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