Posts tagged with Advertising

What iAds mean for advertisers

Media

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What iAds mean for advertisers

By Nathan Bush on 09 Apr 2010

It’s been a big couple of weeks for geeks. We had the iPad earlier this month and the announcement of a new iPhone operating system this morning. Putting geekology to the side, there was one really important development for those in the advertising industry. This was the introduction of iAds. Apple have come out [...]

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A new era in job and candidate searches

Social Media

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A new era in job and candidate searches

By Steve Jennings on 10 Jan 2010

2009 was a tough year on the career front for many Australians. Redundancies were widespread as companies endeavoured to cope with an uncertain economic climate. The employer marketing and recruitment advertising sectors were highly sensitive to the economic slowdown, with reduced marketing budgets calling for smarter thinking, greater ROI and diversification across the board. The job market [...]

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Please prepare for launch

BCM

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Please prepare for launch

By Rebecca Tame on 28 Aug 2009

I get very excited the first time I see one of ‘our’ commercials on TV. The countless hours that go into creating a new campaign – the market research, competitive analysis, talent selection, soundtracks and supers – all dissolve in those first few seconds of victorious recognition: when finally it appears on my humble home TV. [...]

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‘Pay what you like’ – fad or future?

BCM

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‘Pay what you like’ – fad or future?

By Pete Luetjens on 12 Feb 2009

Is it just me, or is the ‘pay what you like’ concept becoming increasingly common? A few high-profile examples in the news over the last week or so have led me to believe we might be seeing more of it in the future. At the moment, it’s hard to tell whether some brands are offering their [...]

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Reborn brands, fictional brands, tagged brands… the (d)evolution of branding

BCM, Interactive

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Reborn brands, fictional brands, tagged brands… the (d)evolution of branding

By Pete Luetjens on 04 Oct 2008

Ask anyone over the age of 25 if they remember a range of hair care products by the name of Salon Selectives, and chances are they will. They might even be able to recite a few bars of the uber-catchy jingle that was omnipresent in the products heyday in the late 1990’s. But have you seen [...]

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