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BCM's Blog on advertising, media, technology and everything in-between
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Do you really want me to come?
In between the 600 Most Recent status updates that I see when I log in to Facebook, there are often Event requests… and sometimes (read – quite often), I miss them. But sometimes, just sometimes, people really want me to attend – and therein lies the problem. How do I know if someone really wants [...]
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Phones on a Plane
Do you like the sound of this? “Those people with mobile devices please do not switch them to flight mode – this service is available to all of our passengers”. The Australian Communications and Media Authority has just given the okay for Australian carriers to allow passengers to use their mobile devices (including voice calls) on [...]
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Short attention spa…
…ns. Sorry got distracted. I was only 25 seconds into the Bad Plus’ cover of “Smells Like Teen Spirit” before I was ready to skip to the end of my iTunes library for something else… I think we’ve all been guilty of the arbitrary song skip. I call it MP3 ADHD and there’s no foreseeable [...]
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Retail book stores – an endangered species?
Do you have a Kindle, an iPad, a Kobo, a Sony e-reader or a Nook? Flying interstate this week, I noticed for the first time, the large number of people immersed not in the latest paperback, but reading novels from electronic devices. Did you know that Amazon is currently selling more e-books [...]
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Living the dream. (A TV shoot in Europe!)
When we first conceived the new campaign for Sunsuper early in 2010 featuring real retirees ‘making their dreams more than dreams’, I felt a tiny glimmer of hope that maybe we’d get to film some of them in distant and exciting places. Indeed, the first four candidates we filmed were located in Brisbane, Raby Bay, Bribie [...]
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No comment
Do people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you like it, you’ll share it – with the comments and conversation continuing outside the original blog via [...]
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Groceries 2.0
It was a busy time in our household last weekend, with neither of us having a chance to get to the local supermarket for groceries. But faced with a return to student-style cooking (like everyone’s favourite – rice with cheese and sweet chilli sauce, or cereal for dinner…), we opted to turn online for our [...]
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The campaign your campaign could smell like
Late last week, Old Spice took the social media and online advertising blogospheres by storm when they created 185 personalised videos in response to comments on Twitter, Facebook, and YouTube – in what was a fantastic extension of their already massively popular TVC’s. Now, I’m guessing that most of you reading this will have already heard [...]
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Give Me a Second Chance Baby
Earlier this month, Readers Digest released the results of their Most Trusted Brands research for 2010. Year after year, it acts as a roll call for the saints of the marketing industry. But this year was a little surprising. We have the usual goodie two shoes: Qantas, Visa, Dove, Omo, Colgate, Panadol, Whiskas and Westinghouse. However there [...]
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Read for Speed
So, how about that iPad, hey? Have you got one yet? Me – no. Sure they’re the raddest thing since BMX racing, but I just can’t find a legitimate reason to buy one yet. “But what about for reading ebooks?” one geek-chic colleague pointed out to me. “Um, I kinda prefer just reading plain ol’ vanilla book books, [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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