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Category Posts for Social Media
Do you really want me to come?
In between the 600 Most Recent status updates that I see when I log in to Facebook, there are often Event requests… and sometimes (read – quite often), I miss them. But sometimes, just sometimes, people really want me to attend – and therein lies the problem. How do I know if someone really wants [...]
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No comment
Do people leave comments on blogs anymore? Or have readers moved on? Only a few years back, you’d read a blog post and if you liked it, or had something to contribute, you’d leave a comment. But now, if you like it, you’ll share it – with the comments and conversation continuing outside the original blog via [...]
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The campaign your campaign could smell like
Late last week, Old Spice took the social media and online advertising blogospheres by storm when they created 185 personalised videos in response to comments on Twitter, Facebook, and YouTube – in what was a fantastic extension of their already massively popular TVC’s. Now, I’m guessing that most of you reading this will have already heard [...]
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I used to be cool… until I tried Twitter
I must admit that the thought of writing a blog that would be viewed by my work peers and the general public seemed quite daunting. So I have decided that instead of trying to enlighten you all on a particular subject or interest, I would use this opportunity to put forward a question that has [...]
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The Times They Are a-Gaga
Bob Dylan, The Beatles, Nirvana, Michael Jackson… Lady Gaga. I don’t own a single Lady Gaga song but I put her in the above category. Why? Because Gaga has changed the course of pop culture as we know it. Here’s how… The Music Lady Gaga has sold 11.5m albums and 40m singles worldwide. To put that in [...]
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The Rise of the 24/7 Marketing Manager
When I was growing up a good family friend of ours owned a car yard. I can recall times where he had to leave BBQ’s on a Sunday afternoon to shelter vehicles from an oncoming hail storm, he stayed back at night to allow people to test drive cars after hours and went [...]
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Are big brands engaging with consumers online?
BCM has conducted a social media study to find out whether top Australian brands are engaging with consumers through the micro-blogging platform, Twitter. In almost 9 out of 10 cases big business is not responding to consumers online. The report, entitled "Is anybody listening?", is available for download on the BCM website.
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What’s the spin on Chatroulette?
I’ve recently heard about the new potential “Facebook” of the internet; a website called Chatroulette launched in December 2009 by a 17 year old high-school student in Russia. For those of you who haven’t heard about it, the idea is fairly straightforward. You enter ‘Stranger Chat’ which lets you chat via webcams with a complete stranger, [...]
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Is too much sharing bad for you?
When we all grew up we were taught that we should share. Share our toys, share our feelings, share responsibility, share our thoughts, share our wealth. Sharing is healthy. Sharing is what nice, well balanced, good people do. Then along came the interweb and social media. We instantaneously shared information, thoughts and material via email. We began sharing [...]
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How an egg became a social media ‘Celeggrity’
More than five years ago we created a brand idea for Sunny Queen Farms’ egg brand that was expressed via a smiley face on their eggs. It was a wonderfully simple visual idea that encompassed everything we wanted the brand to own ie. happy, healthy, positive and active. It was accompanied by the strapline ‘Crack [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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