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Category Posts for Media
What happens to Production to Media Ratios when the Medium and the Message converge?
For decades, not much changed in advertising land. We didn’t realise it at the time, but things were pretty straight forward and we all knew our place. Allocating budgets was easy – the rule of thumb that we all subscribed to was to spend around 80% of the budget on media (otherwise how would anyone know [...]
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Ending the NRL season on a high note
As the 2009 NRL season nears its climax, it is a time for all interested in the sport to reflect on the rollercoaster ride that was. Let’s face facts – this season has produced one headline grabbing faux pas after another, both on and off the field. From club CEOs and coaches, to past and present [...]
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Big Brother
Practically everyone these days has some kind of music player such as the iPod or its many lesser known competitors. However, what you might not be aware of yet is a similar type of technology that does the same thing for the printed word. The eReader from Sony and the Kindle from Amazon allow you to [...]
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Show us your data!
Tuesday saw Kyle and Jackie O return to their breakfast slot on 2DayFM. The show no doubt received one of its highest ratings ever as people tuned in to hear what they had to say about that stunt gone wrong. How did it rate? We’ll never know. Unfortunately radio ratings don’t allow [...]
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News flash to Rupert Murdoch – the consumer is in charge!
Would you pay to access mainstream news content online? There has been an enormous amount of discussion about this topic in the wake of the announcement by Rupert Murdoch last week that News Corp will start charging for consumers to access its news sites globally. Bear in mind that the announcement [...]
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Here 2Day, gone tomorrow…?
This week we said farewell to the ABC’s Chaser team with the ‘War on Everything’, which began in 2006, officially declared over. In that time we’ve laughed at their foolish and banal pranks and topical satire, and their attempts to publicly humiliate everyone from politicians, security guards and media personalities and advertisers, right down to [...]
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Righto, this is an appeal to all readers!
Stop, desist, quit tricking journalists. Life is not easy for journalists. They have to find, fabricate, buy and otherwise invent stories that contain matters of great misery to other people. It’s a thankless task. Do they get paid by the tear? Are they rewarded on a crash by crash basis? Is there a flame bonus? No. On top of [...]
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The power of being first
Further to Bill’s post about the viral spread of information… Way back when I surfed a lot more my mate and I would meet very early every Saturday for the drive to the southern end of the Gold Coast with the aim of being in the water by 5.30. (The surf is always cleanest before the [...]
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No honest, it went right over the top of me
“I can’t believe my eyes”. Good plan. The days of believing your eyes have gone or are, at best, in serious trouble. In the last couple of weeks alone: Jeff Goldblum is dead – fell off a cliff in NZ. No he isn’t, no he didn’t. Oh. An email was sent proving that the PM did untoward things for [...]
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A Revolution in Real Time
If the broadcast news has escaped you in the last few days, you are not alone. Just think of the thousands in Tehran who, in the wake of the recent elections, first of all lost their broadcast media, then lost electricity, then suffered a shutdown of internet and mobile phone services. Then there [...]
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Derek: Spot on Jess. The old http://tiny.cc/s7olm + ht...
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Bill: R.I.P. the CD and R.I.P. the original iTunes logo....
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Paul: Right. That's it. I'm getting one now. What will...
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Steve Mair: Whats a CD? Apple is just bringing a logo that wa...
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