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Category Posts for Media
Phones on a Plane
Do you like the sound of this? “Those people with mobile devices please do not switch them to flight mode – this service is available to all of our passengers”. The Australian Communications and Media Authority has just given the okay for Australian carriers to allow passengers to use their mobile devices (including voice calls) on [...]
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iFad or iRad?
Okay, so full disclosure: I’m an apple mac fanboy – turning on a brand new mac for the first time gives me a feeling in my tummy not dissimilar to when I first fell in love. So this article may not contain completely objective information. I’ll try, though. This image of Steve Jobs with four iPhones [...]
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The increasing meaninglessness of the word ‘digital’
We humans like to put things in boxes, to categorise them with neat separations from other things so that we might have some vague idea of what is going on in the world around us. ‘The internet’ is a box that I think may well be outgrowing its existing definition. It’s kinda perceived [...]
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What iAds mean for advertisers
It’s been a big couple of weeks for geeks. We had the iPad earlier this month and the announcement of a new iPhone operating system this morning. Putting geekology to the side, there was one really important development for those in the advertising industry. This was the introduction of iAds. Apple have come out [...]
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Measuring eyeballs
Last century, popular television programmes routinely pulled in half of the television viewing audience. Remember shows like Friends in the 90’s, Sale of the Century in the 80’s and the Paul Hogan specials in the 70’s? Okay, okay most of you won’t remember Paul Hogan specials…anyway. This century things are a [...]
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Marketers: 15 good reasons to use online video!
The rise of video content on the internet over the last 2-3 years is simply astounding. It seems hard to believe that what we now consider a household name – and the undisputed leader of the pack – YouTube, was founded just over 5 years ago. With improvements in technology, download speeds and bandwidth, the online [...]
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Radioheads need your help
A mate of mine from my radio days posted this on his Facebook wall the other day and it got me thinking. Radio is having a very tough time competing for your time since new media has come along. Facebook, Twitter, Blogging.. What advice would you give radio stations in 2010?? I’m giving a speech to [...]
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Time For Transparency
There is no doubt about it – Australian TV viewers love Australian content. Few would disagree that locally produced shows like Packed to the Rafters, Underbelly and Talkin’ About My Generation have provided all three Free to Air TV Networks with bumper audiences and revenue opportunities, and Australians with a lot [...]
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The next wave
There’s a new wave of websites about to be launched which will finally give people what they’ve been desperately craving. Sure, Web 2.0 archetypes like Facebook, Digg, Twitter, YouTube and Cool Hunter have had some success, but this new crop of ground-breaking sites are set to take interactivity and user satisfaction [...]
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Real communities, real emotion
There is no question that tapping into the power of communities has great potential for marketers. There have never been more opportunities to speak with those who share common interests, tastes, afflictions, friends, occupations, faiths, aspirations, hobbies, attitudes or any other element that might unite them – including brand preference. Collectively they have the ability [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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