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Category Posts for Media
Does your Kitchen Rule?
My Kitchen Rules has been dominating the airwaves in recent weeks, and has been keeping the Seven Network at the top of the tree on ratings for some time. Just when we thought cooking shows had seen their day, more than 2.6 million people* tuned in last Tuesday night to watch the Grand Finale. I [...]
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5 ways to get extra value from your agency
It’s a tough market out there. Clients are rightly looking to get the biggest possible bang for their buck. Fair enough too. As part of getting extra value and driving marketing budgets further, I offer (free of charge) the following 5 ways to make your dollars work harder. 1. Be clear about what problems advertising [...]
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The best podcast in the world ever!
A few years ago I discovered a podcast called This American Life and became so enthralled with it that I torrented all 400-odd episodes ever made (NB I’ve since compensated them with donations, for what is a free weekly podcast, to keep my ethical karma in check). It’s a one hour show about, well, everything. [...]
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Hitting The Paywall
So the time has come for News Ltd to test the waters and see if Australian consumers are willing to pay for their news content. From today, Monday 24th October, The Australian has introduced a paywall on their website, starting with a 3-month free trial period, go figure. How it works is that you will [...]
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MasterChef Split-Finale a MasterFail
As a devoted MasterChef fan, I had eagerly awaited last night’s finale for some time (go Kate!). However Channel Ten’s decision to split the finale into two shows, with an episode of The Renovators awkwardly stuck in-between, left me feeling cheated and treated like a fool. Boo Channel Ten! And I was not alone. This [...]
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Villain or Victim?
It was with mixed feelings that I watched the coverage yesterday of Rupert and James Murdoch being called to account by British MPs in House of Commons over the News of the World phone hacking scandal. On the one hand it is appalling to think that there is, or was, a Fleet Street culture of [...]
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Tweeting couch potatoes
We’re a bunch of multi-taskers. Whether it’s reading the newspaper while running on the treadmill, juggling the baby while cooking, or writing an email whilst eavesdropping on the conversation behind us, we’re all doing more tasks at one time than ever before. And thanks to the smartphone, we can now not only consume media any [...]
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The 3 Minute Quiz Show
Ever since smiling Larry Emdur was a kid in short pants people have claimed that the ad breaks in TV shows are a perfect time to put the kettle on to make a cuppa. Well I think the same might now apply to some TV game shows. For a long time I’ve had a theory [...]
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Better than anything on the telly
Forget Underbelly and Packed to the Rafters. There is no doubt in my mind that the goings on recently in the boardroom of the Seven Network and subsequently this week, in the courtroom, would make compelling TV viewing! The plot has it all – the old buck (David Leckie) versus the young buck (James Warburton), [...]
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TV’s New Best Friend – The Internet
The internet, once thought to be television’s nemesis, is proving quite the opposite: an unexpected symbiosis is emerging. Three trends are significant: The online water cooler effect. The potential reduction of digital video recording. The deeper/broader social TV viewing experience. They are all interrelated. Quoting US research, 42% of consumers (14 – 75 years old) [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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