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Category Posts for Marketing
Surprising the ‘forgotten ones’
I’ve been enjoying some banter on the home front lately about the merits or otherwise of ANZ Bank’s new campaign, insisting it doesn’t have a bunch of ‘Barbaras’ in its institution, but promises to serve you ‘differently’ to the others. Thanks ANZ, you had my interest – great talent and an injection of humour which carried [...]
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iMmense Expectations for iPad
Unless you haven’t seen a news site, checked your Facebook or been cornered by the resident IT geek, you would have heard about Apple’s new iPad which was launched today. In essence, it is an enlarged iPod touch with full book reading, Kindle killing features. And I admit, I am a little excited. But the excitement [...]
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I’m ready to blow this idea
Some of you may have been following the recent kerfuffle over Toyota Yaris’ social media experiment. They had a ‘user-generated’ competition to see which idea they would run with – unlimited parameters and seemingly little brief outside of a few guidelines. While I don’t agree with the ‘throw the brief out there’ approach to social media [...]
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Time for a tumble turn?
If life’s a bit of a struggle at the moment just be glad you’re not the decision makers at FINA – international swimming’s governing body. They’re caught squarely in the middle of a dilemma brought about by technological advancement. The new polyurethane and neoprene bodysuits being worn by some at the World Swimming Championships in Rome have [...]
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‘Viral stunts’ – innovative or invasive?
I have to say, I am enjoying the controversy and media attention that has snowballed over the past week as two now infamous viral stunts have unraveled and become exposed. Tourism Queensland successfully generated free global publicity from their so called ‘mistake’ related to ‘the best job in the world‘, and it’s now official that [...]
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New work from BCM: Queensland Transport ‘Slow Down Stupid’
BCM is very proud to be launching Queensland Transport’s latest anti-speeding campaign, Slow Down Stupid. This is the first in a series of TVCs that you will see on Queensland TVs over the next few years. Slow Down Stupid was born of a desire to marginalise speeders by making it less socially acceptable. Far too often [...]
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Dating Advice for Search Marketers
No doubt about it, Search Engine Marketing is a great tool. And the great thing about its CPC model is marketers only pay for qualified leads. It’s no wonder the growth and outlook for search is so rosy. It’s important to remember though, whilst search is a brilliant lead generator, it’s only the start of things. [...]
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Interactive Marketing (Department)
Yeah, yeah there’s a technology fuelled revolution going on in the world of marketing and communication. Unless you’ve been living under a rock you know all about it. The trade press headlines all scream similar themes, ‘The consumer is Control’, ‘Impending Death of traditional Media’ etc. Even the most conservative marketer is responding by insisting [...]
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Research the Researcher
I’m a big fan of qualitative market research. Done well it can be a great investment. It can be a guiding light for business, marketing and communication strategy; delivering brilliant insight- insight that can lead to a significant competitive advantage. Unfortunately though too much research fails to live up to its potential. Too much market [...]
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SHOCK AND AWE!
Had his heart muscle not had a fatal disagreement with a mean spirited, flu virus, my father would have been 100 this year. My father taught me all I know about cynicism. Dad had a number of plans for implementation when he achieved the dictatorship of Australia. Of this we were all spared. But up there with his [...]
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Derek: Spot on Jess. The old http://tiny.cc/s7olm + ht...
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Bill: R.I.P. the CD and R.I.P. the original iTunes logo....
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Paul: Right. That's it. I'm getting one now. What will...
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Steve Mair: Whats a CD? Apple is just bringing a logo that wa...
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