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Category Posts for Marketing
New campaign to connect with Brisbane
If you have an insatiable appetite for current affairs, sport, entertainment news (and a whole lot more) then the dawn of the online news masthead must have answered all of your prayers. Fortunately, since March 2007, Brisbanites have had an alternative source of online news in the shape of brisbanetimes.com.au. With the advent of smartphones [...]
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Come Play in the Wintergarden
How do you create talkability, excitement and interest around the launch of a massively redeveloped retail precinct in the heart of Brisbane’s CBD? BCM was given the opportunity to relaunch Stage Two of Wintergarden, which had been under construction for the past two years. Building on the success of the previous concept “I am Growing”, [...]
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Time to resurrect the Bundy Bear?
As far as enduring campaigns go, the Bundaberg Rum campaign which personified the Bundy Bear was gold. Bundy was always on hand to help his mates and make an already good time even better. It was clear and unequivocal what the brand promised – the best time possible when Bundy was around. Perhaps about now you’re [...]
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What do you do for a living?
I think it’s interesting to see how people respond during conversations at BBQs and social functions when the question is invariably asked, “What do you do for a living?” In the past, executives for the Big Four banks were usually the poster children to typify the description of the greedy, uncaring bastard, and I suspect [...]
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What a great idea!
Remember when marketers used to bring us consumers new products every week? A new razor blade with 4 blades! Or a new laundry detergent that was 30% more powerful in the wash. Real product differences and real differentiators. Real benefits to consumers too. Largely thanks to the big grocery retailers much of this innovation is now [...]
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Enter data to enter
Recently I attended a 4WD and Boating Show. As always there were plenty of exhibitors running competitions as a way of gathering data for creating databases and following up hot prospects. Until not so long ago the standard method involved providing pads of entry forms, pens, a counter space and some entry boxes. All pretty [...]
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5 ways to get extra value from your agency
It’s a tough market out there. Clients are rightly looking to get the biggest possible bang for their buck. Fair enough too. As part of getting extra value and driving marketing budgets further, I offer (free of charge) the following 5 ways to make your dollars work harder. 1. Be clear about what problems advertising [...]
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Love the theatre
There’s nothing new about ‘theatre’ in retailing – from ancient middle eastern markets to snake oil salesmen of the 1800s, hype and entertainment have separated punters from their sheckles. But when used credibly and cleverly these days it can be an extremely effective brand property for retailers. It’s a fantastic way for brands, particularly franchises [...]
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LAMB FEAST OR LAME CHOPS?
I thought I’d start with this witty lamb-gag headline just to prove that there’s at least one meaty, little gem that hasn’t been exploited after 8 years of Sam Kekovich Australia Day lamb campaigns. I will do my best not to go there again in this article, but I make no promises. In truth, even [...]
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Class Of 2011
Eight years ago I graduated from high school. It was a momentous occasion. My grade played the usual pranks, we sang the school war cry, our white ‘special occasion dresses’ were decorated to the nines, and we left the school yard for the last time with horns blaring. In November, thousands of Year 12 students [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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