Category Posts for Marketing

Are you a Scrum-er, a Queue-er or a Pay to Jump-er?

Consumer Behaviour, Marketing

5 Comments

Are you a Scrum-er, a Queue-er or a Pay to Jump-er?

By Bill Bristow on 25 Aug 2010

I came across a small media story regarding American Airlines’ new economy ticket variant. If you pay a $20 surcharge you get a seat in the first 2 or 3 rows. Same seat, same service, same legroom just up the front for a quick getaway. A “pay as you jump,” queue jumping special. That got me [...]

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The battle that never happened

Branding, Marketing

4 Comments

The battle that never happened

By Paul Cornwell on 24 Aug 2010

I blogged on July 11th about the ‘Battle of the Brands’ that was about to unfold with the federal election. Would Abbott or Gillard develop the most powerful brand? Who would make the deepest connections and provide the most compelling ‘reasons to purchase’? Well, Saturday night’s result clearly revealed that neither came close. Mr Abbott revealed his [...]

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Retail book stores – an endangered species?

Consumer Behaviour, Marketing

2 Comments

Retail book stores – an endangered species?

By Jo Stone on 06 Aug 2010

Do you have a Kindle, an iPad, a Kobo, a Sony e-reader or a Nook? Flying interstate this week, I noticed for the first time, the large number of people immersed not in the latest paperback, but reading novels from electronic devices. Did you know that Amazon is currently selling more e-books [...]

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MINI steps up as challenger brand

Advertising, Marketing

2 Comments

MINI steps up as challenger brand

By Scott Esdaile on 08 Jul 2010

It’s not that often that you see brands directly talking to each other in public – sure there was the fizzy moment when Coke and Pepsi said ‘Hello’ to each other on Twitter, and Apple’s Get a Mac ads played in this space, but it’s certainly not a common occurrence – at least outside of [...]

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An unfair penalty?

Marketing

1 Comment

An unfair penalty?

By Alan Kewley on 30 Jun 2010

Like plenty of others around the world I’ve been keeping an eye on the fluctuating fortunes of the World Cup in South Africa. Something that fascinates me is the use of a new ball in the game’s biggest showpiece. The casual observer could be forgiven for thinking that a soccer ball is a standard piece of [...]

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London mascots: Disasters of Olympic proportions?

Branding, Marketing

9 Comments

London mascots: Disasters of Olympic proportions?

By Michael Gray on 15 Jun 2010

The official mascots were revealed a few weeks ago for the 2012 London Olympics and the response so far seems to be overwhelmingly negative. Wenlock and Mandeville were designed by a London based agency named Iris, who supposedly conducted focus groups with children to come up with the character designs. The result looks like the [...]

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Hey ho, let’s shop… the story of a great b(r)and

Branding, Marketing

7 Comments

Hey ho, let’s shop… the story of a great b(r)and

By Jeff Smith on 03 Jun 2010

Nathan’s excellent Lady Ga Ga post got me thinking about another musical/marketing phenomenon which is at the other end of the fame spectrum. You all know the Rolling Stones and you know Pink Floyd. You know lots of their songs. You hear them on the radio all the time. But what about the Ramones? You’ve heard [...]

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Businesses I don’t want to own

Marketing

11 Comments

Businesses I don’t want to own

By Paul Cornwell on 02 Jun 2010

As the world becomes more connected, more automated, more wired (and more wireless) via the internet, I can see a huge line up of businesses that simply won’t exist in the near future. What will become of the local travel agent as online brands like Wotif and Expedia continue to deliver more deals from a wider [...]

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When customer promises go missing

Marketing

5 Comments

When customer promises go missing

By Michele Prescott on 15 Mar 2010

I recently went to Melbourne for 4 days of R&R with the 19-year-old Daughter and Heir.  We flew Qantas, and upon arrival in Melbourne, learned that my suitcase made it on to the same flight, but Daughter’s didn’t. “No worries” the Baggage Services Representative minced, “It’s on the next flight from Brisbane.  We’ll get it on [...]

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Nando’s turns up the heat on Grill’d

Advertising, Branding, Marketing

4 Comments

Nando’s turns up the heat on Grill’d

By Steve Jennings on 25 Feb 2010

Thanks to the generosity of my work colleagues I was the recipient of a Nando’s chicken burger today. In fact I had just received the “bonus burger” attached to a 2 for 1 offer – an offer which Nando’s had decided to honour following the decision of their rival Grill’d to pull their latest 2 [...]

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