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Category Posts for Creative
Someone is wrong on the internet
Arguing with people on the internet may seem like a bad thing, but if you think that then I disagree with you and we could probably have an internet argument about it in the comments. The reason I think it’s good, sometimes at least, is that previously no one would ever challenge people’s prejudices, bigotry, [...]
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It’s the least I can do
My wife used to work for this non-profit organisation, helping out inner-city high school kids who were generally from poorer, lower socio-economic families. As part of her job, there was a great classroom activity where they’d sit all these tenth and eleventh graders down at a big round table, ask them what they’d like to do after [...]
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Lessons Learnt from Greeks and Zebras
Have you caught up with the controversy around the Dannon ad which ran in the Superbowl to promote their Greek yogurt, Oikos? Watch the commercial below and compare the music used with The John Butler Trio track ‘Zebra’. I think you’ll agree there is a striking similarity. No problem there you might say. The practice [...]
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LAMB FEAST OR LAME CHOPS?
I thought I’d start with this witty lamb-gag headline just to prove that there’s at least one meaty, little gem that hasn’t been exploited after 8 years of Sam Kekovich Australia Day lamb campaigns. I will do my best not to go there again in this article, but I make no promises. In truth, even [...]
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What were they thinking?
Sometimes when I’m driving down the road, or reading a newspaper, etc, I see a piece of advertising that blows my mind. Not because of the genius of the creative or some great craftsmanship in art direction, but rather something more like, “What the hell were they thinking?!” I’m constantly amazed by ads like the [...]
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Have you joined the Russian Facebook Revolution?
At the time of writing we’re heading towards the end of the second week of the Gonski campaign to reach 100,000 fans for Sunny the Egg, the face of Sunny Queen Farm eggs. But allow me to backtrack. What do you do when you have one of the most popular brand Facebook pages in the [...]
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My kids have turned me into a blubbering idiot
I never used to cry when I watched tv commercials. Even the most poignant, sad or touching spots rolled straight off my back. I remembered the spots, but I was never really touched on an emotional level. In fact, I usually found myself thinking more about how they produced it, how it was cast, or [...]
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Music in the key of marketing
Seeing the sublime work for the Sydney Opera House Ship Song Project got me thinking about the use of songs in advertising and marketing. Both good and bad. I’m talking existing published songs, not jingles or scored tracks. Nick Cave’s Ship Song is not just a classic song (Voted by APRA as one of the [...]
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A Wish To Change The World
It is wintertime in our latitude. The outdoor iceskating ring has come and gone. You’ve stocked up on cheap antibiotics and got your comfy chair and the reel to reel ready in the sunroom for the annual session of Buckminster Fuller goodness. So, what else is there to do? Well, you could for example, be [...]
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Who can be a Health Hero?
Our new campaign for the Federal Department of Health and Ageing uses real Indigenous Health Heroes to show young Indigenous people that there are many possibilities for a rewarding career in health. Using real people was important to add authenticity to the campaign and allowed for a story telling approach to connect with the traditional [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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