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Category Posts for Creative
BCM makes a splurge for Wotif.com
Wotif your objective was to reassert yourself as Australasia’s top online accommodation booking provider in the face of concerted manchester-based attacks from overseas competitors? Wotif you wanted to make an unequivocal statement about your core brand values and declare yourselves the nation’s leading merchants of travel-related fun? You’d do what we just did for our beloved clients [...]
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Happiness is…
Welcome to the tale of the vaalia “It’s Hard to Hide When You’re Happy Inside” TVC. The basic idea was to build a ‘happy wall’ block by block with a time lapse visual aesthetic. 30 seconds 750 frames 154 blocks 9 featured cast 5 background extras 3 active cultures 36 hours in a special effects suite Mix well… allow to [...]
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View from 45th & Madison – via Warner St
You’ve probably seen the newest, shiniest TV commercial in the successful long-running series ‘Real QUT graduates take on the world and make UQ students wish they’d changed their QTAC preferences’. For, once again, we stumbled upon a young recent graduate whose time at QUT set her up for a lustworthy job, as well as travel, [...]
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Living the dream. (A TV shoot in Europe!)
When we first conceived the new campaign for Sunsuper early in 2010 featuring real retirees ‘making their dreams more than dreams’, I felt a tiny glimmer of hope that maybe we’d get to film some of them in distant and exciting places. Indeed, the first four candidates we filmed were located in Brisbane, Raby Bay, Bribie [...]
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The campaign your campaign could smell like
Late last week, Old Spice took the social media and online advertising blogospheres by storm when they created 185 personalised videos in response to comments on Twitter, Facebook, and YouTube – in what was a fantastic extension of their already massively popular TVC’s. Now, I’m guessing that most of you reading this will have already heard [...]
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Additional musings from East 45th
After knuckling down to an intense on-the-ground pre-prod with our just arrived director, Woody*, we felt it was our professional responsibility to do a location recce for backdrops suitable for potential after-dark scenes. One swanky looking basement bar that looked promising took 20 minutes to get into. No line-up, mind you. After [...]
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Further musings from East 45th
With a few hours free before the shooting of our QUT commercial began, my really rather sophisticated Art Director and I thought we’d top ourselves up with a bit of serious cultural sh!t. I’m my mother’s son, so I suggested we redeem the two FREE tickets for the Museum of Modern Art [...]
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Musings from East 45th
In our perennial quest to create lush televisual offerings for our beloved clients, we leave no aeroplane tray-table unturned; no crabby customs official unprovoked. Thus it was with our expedition to shoot the latest commercial for QUT, profiling the success of another recent graduate. Destination: New York. Our graduate: Kaya Lobaczewski, whose Business degree’s taken her [...]
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Have I got a proposition for you
When I see good (and really bad) ads on TV, or in any channel for that matter, I wonder what the creative brief was – in particular what the proposition was. While it’s imperative to know who the target market is and what the marketing and communication objectives are – the key to a good brief [...]
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The increasing meaninglessness of the word ‘digital’
We humans like to put things in boxes, to categorise them with neat separations from other things so that we might have some vague idea of what is going on in the world around us. ‘The internet’ is a box that I think may well be outgrowing its existing definition. It’s kinda perceived [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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