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Category Posts for Consumer Behaviour
What is acceptable mobile etiquette?
Good manners are something that most of us are taught from a young age, and ultimately, using them on a daily basis should come naturally. However, with the introduction of mobile phones, we now have a new type of etiquette to be mindful of – mobile etiquette. It’s one thing to be polite, but new [...]
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What do you do for a living?
I think it’s interesting to see how people respond during conversations at BBQs and social functions when the question is invariably asked, “What do you do for a living?” In the past, executives for the Big Four banks were usually the poster children to typify the description of the greedy, uncaring bastard, and I suspect [...]
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Hyundai goes mental
New thinking, new possibilities. Hyundai attempts to bring its brand story to life by delving deep into the inner workings of its consumers’ minds. It all seems like a big mind game to me. Why can’t they just sell cars? Have you ever lent back, smelt the flowers, and truly thought about why you think [...]
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What a great idea!
Remember when marketers used to bring us consumers new products every week? A new razor blade with 4 blades! Or a new laundry detergent that was 30% more powerful in the wash. Real product differences and real differentiators. Real benefits to consumers too. Largely thanks to the big grocery retailers much of this innovation is now [...]
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Project Glass
Somewhere along the way we went from envisioning the future as being a glorious new dawn of technological wonder and social transcendence… … to a post-cold-war dystopian nightmare… My suspicion, my hope, is that the self-evident benefits of technology might help restore some of our former optimism. Read more about Project Glass here or watch [...]
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Enter data to enter
Recently I attended a 4WD and Boating Show. As always there were plenty of exhibitors running competitions as a way of gathering data for creating databases and following up hot prospects. Until not so long ago the standard method involved providing pads of entry forms, pens, a counter space and some entry boxes. All pretty [...]
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How’s your IQ?
If texting were an Olympic sport, my kids would be packing their bags for London as we speak. Like most of their peers, they text while watching TV, eating dinner, walking the dog, typing an assignment, reading a book, even ironing a shirt. Given half a chance, they could probably text under wet cement while [...]
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Does your Kitchen Rule?
My Kitchen Rules has been dominating the airwaves in recent weeks, and has been keeping the Seven Network at the top of the tree on ratings for some time. Just when we thought cooking shows had seen their day, more than 2.6 million people* tuned in last Tuesday night to watch the Grand Finale. I [...]
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Now for the big issue… to Skater Dress or not to Skater Dress?
There’s a new trend in Australia that’s making a splash at BCM, and if you are young, female and addicted to ASOS then you’ll know exactly what I’m talking about; it’s the ‘Skater Dress’. As you can see from the picture below, our BCMers are so ‘on-trend’, it’d make your ‘LBD’ turn white. Why are [...]
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It’s not an addiction. It’s the way forward.
I’ll be the first to admit that I’m into my online shopping. I won’t call it an addiction because I think it’s good value in every sense of the word – I’m saving time, money and energy all in the click of a mouse! This leads me to online group buying sites. Unless you’ve been [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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