Category Posts for Branding

The battle that never happened

The battle that never happened

By Paul Cornwell on 24 Aug 2010

I blogged on July 11th about the ‘Battle of the Brands’ that was about to unfold with the federal election. Would Abbott or Gillard develop the most powerful brand? Who would make the deepest connections and provide the most compelling ‘reasons to purchase’? Well, Saturday night’s result clearly revealed that neither came close. Mr Abbott revealed his [...]

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Give Me a Second Chance Baby

Give Me a Second Chance Baby

By Nathan Bush on 18 Jul 2010

Earlier this month, Readers Digest released the results of their Most Trusted Brands research for 2010. Year after year, it acts as a roll call for the saints of the marketing industry. But this year was a little surprising. We have the usual goodie two shoes: Qantas, Visa, Dove, Omo, Colgate, Panadol, Whiskas and Westinghouse. However there [...]

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The Battle of the Brands

The Battle of the Brands

By Paul Cornwell on 11 Jul 2010

With the federal election looming I got to thinking about the fact that it really is a battle of ‘brand Gillard’ and ‘brand Abbott’ to win Australians’ hearts and minds. I know this sounds a little sad, but while many people dislike elections, I love them. In a sense they’re marketing and branding in the purest [...]

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London mascots: Disasters of Olympic proportions?

London mascots: Disasters of Olympic proportions?

By Michael Gray on 15 Jun 2010

The official mascots were revealed a few weeks ago for the 2012 London Olympics and the response so far seems to be overwhelmingly negative. Wenlock and Mandeville were designed by a London based agency named Iris, who supposedly conducted focus groups with children to come up with the character designs. The result looks like the [...]

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Google scores early World Cup win

Google scores early World Cup win

By Scott Esdaile on 09 Jun 2010

We often talk about the idea of ‘delighters’ with clients – that little thing a brand or product can do that puts a smile in the mind and does wonders for positive brand positioning. Well I came across one from Google today that follows on nicely from their recent PacMan homepage. Currently if you do a search [...]

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Hey ho, let’s shop… the story of a great b(r)and

Hey ho, let’s shop… the story of a great b(r)and

By Jeff Smith on 03 Jun 2010

Nathan’s excellent Lady Ga Ga post got me thinking about another musical/marketing phenomenon which is at the other end of the fame spectrum. You all know the Rolling Stones and you know Pink Floyd. You know lots of their songs. You hear them on the radio all the time. But what about the Ramones? You’ve heard [...]

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Attention all brands: a message from the President

Attention all brands: a message from the President

By Nathan Bush on 08 Apr 2010

It’s fair to say that image is very important if you are President of the United States of America. It’s a serious job with serious responsibilities. The USA needs a serious person in the role. Well then, how can you explain that Barack Obama is one of the most respected and liked Presidents with antics such [...]

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***king Ads

***king Ads

By Nathan Bush on 03 Mar 2010

During pressure situations in the BCM office (such as looming material deadlines or a furious game of table tennis), it’s not unusual to hear the odd swear word being let loose. Despite this, the profanities have not yet sneaked their way into our advertising communications. But there are many campaigns out there which have a [...]

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Nando’s turns up the heat on Grill’d

Nando’s turns up the heat on Grill’d

By Steve Jennings on 25 Feb 2010

Thanks to the generosity of my work colleagues I was the recipient of a Nando’s chicken burger today. In fact I had just received the “bonus burger” attached to a 2 for 1 offer – an offer which Nando’s had decided to honour following the decision of their rival Grill’d to pull their latest 2 [...]

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How an egg became a social media ‘Celeggrity’

How an egg became a social media ‘Celeggrity’

By Paul Cornwell on 19 Feb 2010

More than five years ago we created a brand idea for Sunny Queen Farms’ egg brand that was expressed via a smiley face on their eggs.  It was a wonderfully simple visual idea that encompassed everything we wanted the brand to own ie. happy, healthy, positive and active. It was accompanied by the strapline ‘Crack [...]

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