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Category Posts for Branding
Come Play in the Wintergarden
How do you create talkability, excitement and interest around the launch of a massively redeveloped retail precinct in the heart of Brisbane’s CBD? BCM was given the opportunity to relaunch Stage Two of Wintergarden, which had been under construction for the past two years. Building on the success of the previous concept “I am Growing”, [...]
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Time to resurrect the Bundy Bear?
As far as enduring campaigns go, the Bundaberg Rum campaign which personified the Bundy Bear was gold. Bundy was always on hand to help his mates and make an already good time even better. It was clear and unequivocal what the brand promised – the best time possible when Bundy was around. Perhaps about now you’re [...]
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What do you do for a living?
I think it’s interesting to see how people respond during conversations at BBQs and social functions when the question is invariably asked, “What do you do for a living?” In the past, executives for the Big Four banks were usually the poster children to typify the description of the greedy, uncaring bastard, and I suspect [...]
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So what’s your personal brand?
Facebook has officially taken over. Everyone seems to be plugged into the thing all day, every day. Keeping on top of the latest post from your 1,253 nearest and dearest is the aim of the game. But in the sea of crazy sharing (some may say over-sharing) people’s judgement is prone to lapse. When I [...]
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Crowd management
I recently saw a story online about a second division soccer team in Mexico that is being crowd managed. This team, Murcielagos FC, doesn’t have an individual manager or trainer which is a pretty big step. The manager is literally the fans. Decisions on who is in or out of the team, who plays in [...]
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Love the theatre
There’s nothing new about ‘theatre’ in retailing – from ancient middle eastern markets to snake oil salesmen of the 1800s, hype and entertainment have separated punters from their sheckles. But when used credibly and cleverly these days it can be an extremely effective brand property for retailers. It’s a fantastic way for brands, particularly franchises [...]
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Are retailers being clever or a little sneaky?
Whilst having new tyres fitted to my car recently at Beaurepaires I was impressed with the service, the product range and the keen prices that were offered. The sales consultant did a great job of switching me from the outrageously expensive replacements for the factory fitted original European brand tyres that came with my new [...]
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Steve Jobs by Walter Isaacson
I just finished reading Steve Jobs’ biography by Walter Isaacson. It was a fascinating read. Jobs specifically sought out Isaacson in ’04, shortly after being diagnosed with cancer, to author the bio.. Jobs promised he would not interfere with Isaacson’s writing. Over 2 years, the author conducted more than 40 interviews with the Apple CEO. [...]
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Do we have a future together?
Dear Qantas I’ve had a fitful night’s sleep and I think it best that I come clean and make a full confession to you. I’m thinking of being unfaithful. I know…we have been together a long time and for the most part it has been a monogamous relationship. Sure there has been the occasional flirtation [...]
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Rolex. Perfect #FIT or Perfect #FAIL?
I note that Rolex has just signed a deal with Tiger Woods, which comes around 2 years after his infamous scandal, which many said had done irreparable damage to his brand. He lost many deals, including a major sponsorship with international watch brand, TAG Heuer. So is this new deal simply an indication that brands [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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