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Category Posts for Branding
The battle that never happened
I blogged on July 11th about the ‘Battle of the Brands’ that was about to unfold with the federal election. Would Abbott or Gillard develop the most powerful brand? Who would make the deepest connections and provide the most compelling ‘reasons to purchase’? Well, Saturday night’s result clearly revealed that neither came close. Mr Abbott revealed his [...]
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Give Me a Second Chance Baby
Earlier this month, Readers Digest released the results of their Most Trusted Brands research for 2010. Year after year, it acts as a roll call for the saints of the marketing industry. But this year was a little surprising. We have the usual goodie two shoes: Qantas, Visa, Dove, Omo, Colgate, Panadol, Whiskas and Westinghouse. However there [...]
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The Battle of the Brands
With the federal election looming I got to thinking about the fact that it really is a battle of ‘brand Gillard’ and ‘brand Abbott’ to win Australians’ hearts and minds. I know this sounds a little sad, but while many people dislike elections, I love them. In a sense they’re marketing and branding in the purest [...]
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London mascots: Disasters of Olympic proportions?
The official mascots were revealed a few weeks ago for the 2012 London Olympics and the response so far seems to be overwhelmingly negative. Wenlock and Mandeville were designed by a London based agency named Iris, who supposedly conducted focus groups with children to come up with the character designs. The result looks like the [...]
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Google scores early World Cup win
We often talk about the idea of ‘delighters’ with clients – that little thing a brand or product can do that puts a smile in the mind and does wonders for positive brand positioning. Well I came across one from Google today that follows on nicely from their recent PacMan homepage. Currently if you do a search [...]
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Hey ho, let’s shop… the story of a great b(r)and
Nathan’s excellent Lady Ga Ga post got me thinking about another musical/marketing phenomenon which is at the other end of the fame spectrum. You all know the Rolling Stones and you know Pink Floyd. You know lots of their songs. You hear them on the radio all the time. But what about the Ramones? You’ve heard [...]
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Attention all brands: a message from the President
It’s fair to say that image is very important if you are President of the United States of America. It’s a serious job with serious responsibilities. The USA needs a serious person in the role. Well then, how can you explain that Barack Obama is one of the most respected and liked Presidents with antics such [...]
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***king Ads
During pressure situations in the BCM office (such as looming material deadlines or a furious game of table tennis), it’s not unusual to hear the odd swear word being let loose. Despite this, the profanities have not yet sneaked their way into our advertising communications. But there are many campaigns out there which have a [...]
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Nando’s turns up the heat on Grill’d
Thanks to the generosity of my work colleagues I was the recipient of a Nando’s chicken burger today. In fact I had just received the “bonus burger” attached to a 2 for 1 offer – an offer which Nando’s had decided to honour following the decision of their rival Grill’d to pull their latest 2 [...]
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How an egg became a social media ‘Celeggrity’
More than five years ago we created a brand idea for Sunny Queen Farms’ egg brand that was expressed via a smiley face on their eggs. It was a wonderfully simple visual idea that encompassed everything we wanted the brand to own ie. happy, healthy, positive and active. It was accompanied by the strapline ‘Crack [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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