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Category Posts for Advertising
Don’t get all emotional on me…
For years and years we’ve heard that an emotional appeal trumps a rational one when it comes to campaigns connecting with consumers. We also know that emotional appeal heightens engagement. And of course it’s a no-brainer that all campaigns should strive to maximise consumer involvement. But that aside, the question most clients want an answer [...]
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The Battle of the Brands
With the federal election looming I got to thinking about the fact that it really is a battle of ‘brand Gillard’ and ‘brand Abbott’ to win Australians’ hearts and minds. I know this sounds a little sad, but while many people dislike elections, I love them. In a sense they’re marketing and branding in the purest [...]
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MINI steps up as challenger brand
It’s not that often that you see brands directly talking to each other in public – sure there was the fizzy moment when Coke and Pepsi said ‘Hello’ to each other on Twitter, and Apple’s Get a Mac ads played in this space, but it’s certainly not a common occurrence – at least outside of [...]
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MasterChef serves up tasty product placement
It’s well known that MasterChef is packed full of product placements (if you haven’t noticed the Coles branded pantry, you clearly don’t watch the show) but on Sunday night, MasterChef took seamless product placement to a whole new level. After running from the (Coles) pantry, one of the contestants noticed the [...]
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New campaign promotes discussion
In January 2005, the Australian Organ Donor Register was established for Australians to record their legal decision to become an organ or tissue donor. The Donor Register ensures consent (or objection) to donate organs and/or tissue for transplantation and can be verified 24 hours a day, seven days a week by [...]
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BCM campaigns awarded in New York
BCM’s Share My Story and Sunny Queen Farms Cage Free campaigns have been recently awarded at the 2010 international AME Awards competition announced in New York. The AME Awards for Advertising and Marketing Effectiveness was established in 1994 to recognise creative and successful advertising marketing campaigns. It is one of the top international advertising and marketing [...]
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BCM’s dogged determination for Guide Dogs Queensland
Many of us here at BCM are known to be dog-lovers; indeed it makes for a highly entertaining afternoon when, on occasion, one of the many dog owners bring their four legged friends to visit the agency. That’s why creating a new TV commercial for Guide Dogs Queensland (GDQ) was a pro-bono project that we just [...]
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Brazilian beauty
I’ve just returned home from a South American holiday visiting friends and I feel compelled to share my experience. While it’s a world away from the safety, food and chatter we enjoy in Australia, it’s a spectacular continent of flavour, expression and striking contrasts. My adventure began in Salvador, Bahia-Brazil. This coastal city was once the [...]
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New Wintergarden campaign blossoms into life
It was a busy few weeks at BCM as we made final preparations for the recent launch of our new ‘I Am Growing’ campaign for the Wintergarden. 45 metre artwork printed… check. 4,500 gerberas blooming to life… check. Bus shelter garden makeover… check. And the body paint? Ready to go. Located in the [...]
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New campaign for Heritage puts people first
Ever had one of those days where everything goes a little too close to the script? A recent shoot for our new Heritage Building Society commercial called for a rainy day, and although we had the rain machine on standby, nature obliged with one of the biggest downpours in decades! The campaign, which has just launched, builds [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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