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Category Posts for Advertising
New campaign to connect with Brisbane
If you have an insatiable appetite for current affairs, sport, entertainment news (and a whole lot more) then the dawn of the online news masthead must have answered all of your prayers. Fortunately, since March 2007, Brisbanites have had an alternative source of online news in the shape of brisbanetimes.com.au. With the advent of smartphones [...]
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Come Play in the Wintergarden
How do you create talkability, excitement and interest around the launch of a massively redeveloped retail precinct in the heart of Brisbane’s CBD? BCM was given the opportunity to relaunch Stage Two of Wintergarden, which had been under construction for the past two years. Building on the success of the previous concept “I am Growing”, [...]
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Time to resurrect the Bundy Bear?
As far as enduring campaigns go, the Bundaberg Rum campaign which personified the Bundy Bear was gold. Bundy was always on hand to help his mates and make an already good time even better. It was clear and unequivocal what the brand promised – the best time possible when Bundy was around. Perhaps about now you’re [...]
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I don’t think QR codes are supposed to be funny!
Whilst driving to work along Breakfast Creek Road recently I noticed an outdoor billboard for Team Quirk and Brisbane City Council. What was fascinating was the QR code on the bottom of the billboard. How the hell is anyone supposed to scan that code – a cherry picker perhaps?! I was discussing this phenomenon with some [...]
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Epic blooper or epic save?
Bus signage developed for an anti-smoking campaign for the Health Sponsorship Council (HSC), a government agency in New Zealand, has shown that not all advertising stuff-ups are necessarily a bad thing, as long as you have the right attitude, and a Facebook page! The signage in question was inadvertently placed next to the ‘school’ panel (on [...]
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5 ways to get extra value from your agency
It’s a tough market out there. Clients are rightly looking to get the biggest possible bang for their buck. Fair enough too. As part of getting extra value and driving marketing budgets further, I offer (free of charge) the following 5 ways to make your dollars work harder. 1. Be clear about what problems advertising [...]
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Advertising – it pays to be positive
We are bombarded with a sea of negative messages about the state of the world through the media today. Subconsciously I think those messages bring us down and reinforce negative images we may hold about ourselves and the world we live in. That said, it’s nice to know there are refreshing examples out there that [...]
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A shameless plug for BCM
Last night in Sydney we won AdNews State Agency of the Year for 2011. These awards are always hotly contested. The particular category we won saw us up against GPY&R Brisbane, Perth agency 303 and Clemenger BBDO Adelaide – all great agencies that performed well in 2011. The award is judged by industry peers and [...]
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Lessons Learnt from Greeks and Zebras
Have you caught up with the controversy around the Dannon ad which ran in the Superbowl to promote their Greek yogurt, Oikos? Watch the commercial below and compare the music used with The John Butler Trio track ‘Zebra’. I think you’ll agree there is a striking similarity. No problem there you might say. The practice [...]
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Love the theatre
There’s nothing new about ‘theatre’ in retailing – from ancient middle eastern markets to snake oil salesmen of the 1800s, hype and entertainment have separated punters from their sheckles. But when used credibly and cleverly these days it can be an extremely effective brand property for retailers. It’s a fantastic way for brands, particularly franchises [...]
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What is acceptable mobile etiquette?
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New campaign to connect with Brisbane
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Someone is wrong on the internet
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Come Play in the Wintergarden
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Kony 2012: Are we victims of a social media stunt?
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Time to resurrect the Bundy Bear?
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What do you do for a living?
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Hyundai goes mental
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What a great idea!
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Project Glass
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Deb: You're probably fighting a losing battle, Mel. I t...
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Nicole Earley: I can definitely relate Mel. Just last night I was...
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Kevin Moreland: I agree Mel. I also agree with Jo, the etiquette i...
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Jo Stone: Great post Mel - can I add to that -'Not in import...
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Laura: Great campaign! I love the montage and all the new...
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