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Are consumers outgrowing advertising?
We live in an age of fragmenting media, increased reliance on word of mouth recommendations, and technology like Foxtel IQ that makes it all too easy to skip an ad. Doesn’t it sometimes make you wonder… are consumers simply outgrowing advertising? Next Thursday, BCM partner Kevin Moreland will be chairing a Round Table discussing exactly that. He’ll [...]
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BCM snags two Effie Award nominations
We’re delighted to announce we have two Finalists in this year’s inaugural 2009 Australian Effie Awards. The Effie Awards are an internationally-renowned awards competition, originally inaugurated by the New York chapter of the American Marketing Association back 1968. The prestigious Gold Effie is recognized as one of the pre-eminent awards in the advertising industry – celebrating [...]
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Wolfram Alpha: A new type of search engine
I’ve always loved reading reference materials, and probably always will. So if anyone out there had any doubt left in them that I’m not a total dweeb, banish those doubts now. But I’m unashamed in my love of absorbing facts, figures, diagrams and histories. Growing up, those facts came almost exclusively from the set of encyclopaedias [...]
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BCM appearing on The Gruen Transfer, Wednesday night!
A quick head’s up to all Two Cents readers that BCM will be appearing on one of Australian TV’s most popular programs, The Gruen Transfer, on Wednesday night. We were invited to appear on the popular ‘The Pitch’ segment, where two agencies go head-to-head answering an off-the-wall creative brief. Creative Director Nick Ikonomou headed down to Sydney [...]
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New work from BCM: Zymil “Loving You”
We’ve recently launched a great integrated campaign for Parmalat brand Zymil. As you may know, Zymil is an easy-to-digest milk -- a great dairy alternative for those who don’t agree with regular milk. The new campaign seeks to convey Zymil’s benefits -- easy to drink, comfortable, never unsettling and never a pain in the guts -- [...]
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Twitter + bakery = BakerTweet. Now I’ve seen everything!
I’ve seen some bizarre uses for Twitter in the last few months (augmented reality t-shirt anyone?) but this one takes the cake (quite literally). If it wasn’t for the fact it’s now 8 days into April, I thought I would have been well fooled by this one. It’s called BakerTweet. It’s so simple, it’s almost genius: BakerTweet [...]
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The Cadbury John Farnham Gorilla: Inspired tactical ad or poor rip-off?
I will admit I don’t watch a great deal of TV, and even less ads, so I was a bit taken aback to see this on TV last week: Now, I like the original version of this ad as much as the next person. It’s an inspired piece of advertising. In case this version of the ad [...]
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Outdoor goes interactive
The world of outdoor advertising has been embracing the world of digital for some time – many outdoor signs are now full LCD screens, or feature news tickers, or similar digial advances. But some clever marketers are now turning outdoor into a truly interactive space. The first example is from the UK, where Cadbury’s developed a [...]
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What Next: 13 March 2009
Do you subscribe to What Next? What Next is BCM’s weekly review of what’s happening in the world of media, entertainment, new products etc. If it’s new, you’ll hear about it here! This week: The rise and rise of the smart phone Google set to dominate smart phone search A newspaper becomes a platform For sale – by SMS Social networking passes [...]
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Two more Australian examples of how NOT to do social media
A couple of weeks ago I blogged about how Australian companies may not quite ‘get’ social media quite as much as they should. Two very recent examples sadly seem to prove this to be the case. But all three are a good lesson for any brand in how NOT to ‘do’ social media. A couple of [...]
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Derek: Spot on Jess. The old http://tiny.cc/s7olm + ht...
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Bill: R.I.P. the CD and R.I.P. the original iTunes logo....
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Paul: Right. That's it. I'm getting one now. What will...
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Steve Mair: Whats a CD? Apple is just bringing a logo that wa...
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