To intern or not to intern? That is the question.
Here’s a sneak peek into the lowly existence of the bottom of the food chain office intern, or ‘food runner’. Just kidding – the life of an intern is really not that bad!
Forget the movies where you witness an awkward intern fumbling over four coffees and a mountain of mail. Forget the urban legends you hear of interns being set crazy unachievable tasks on their first day. If the Queensland University of Technology is the ‘University for the real world’, then BCM is a match made in heaven, providing students with internships in the real world.
With Week 1 down and five to go, the BCM Baptism Internship Program (in partnership with QUT) is already shaping up to be an internship for the books.
BCM Baptism says:
NO to boring CV/interview application processes
NO to lacklustre internship experiences
NO to being taken advantage of, and definitely
NO to coffee runs and envelope stuffing
One aspect of the BCM Baptism Internship program I am especially impressed with is the access to people working across so many advertising disciplines, all in-house, all in the one place. From the get go, each baptee was assigned a department with the understanding that basically, the office was our oyster. With Week 1 completed I have been learning the ropes in Account Management, and one of my lovely mentors, Bec, actively organised play dates for me with Laura, a Channel Planner and Renelly, an Interactive Digital Strategist.
Now let me just say for those of you out there who may be of the opinion that: a) Internships are beneath you, or b) Internships are unnecessary in your field – perhaps my experiences might make you think otherwise.
The one hour session on channel planning I had with Laura completely changed my view on the role of a planner (put it this way, it was never one of my favourite subjects at Uni) and engaging one on one with a planner, in an actual ad agency, helped get across a whole lot more information than any lecture note or textbook ever could, and gave the information that stickiness factor.
I’m really trying not to sound like the overly enthusiastic intern that I am, but to be honest, if Week 1 was a sign of things to come, I am ‘geeking’ at the exciting prospect of the next five weeks at BCM.
Belinda Holloway is an Account Management Intern at BCM