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Is too much sharing bad for you?
When we all grew up we were taught that we should share. Share our toys, share our feelings, share responsibility, share our thoughts, share our wealth. Sharing is healthy. Sharing is what nice, well balanced, good people do. Then along came the interweb and social media. We instantaneously shared information, thoughts and material via email. We began sharing [...]
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Nando’s turns up the heat on Grill’d
Thanks to the generosity of my work colleagues I was the recipient of a Nando’s chicken burger today. In fact I had just received the “bonus burger” attached to a 2 for 1 offer – an offer which Nando’s had decided to honour following the decision of their rival Grill’d to pull their latest 2 [...]
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Radioheads need your help
A mate of mine from my radio days posted this on his Facebook wall the other day and it got me thinking. Radio is having a very tough time competing for your time since new media has come along. Facebook, Twitter, Blogging.. What advice would you give radio stations in 2010?? I’m giving a speech to [...]
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How an egg became a social media ‘Celeggrity’
More than five years ago we created a brand idea for Sunny Queen Farms’ egg brand that was expressed via a smiley face on their eggs. It was a wonderfully simple visual idea that encompassed everything we wanted the brand to own ie. happy, healthy, positive and active. It was accompanied by the strapline ‘Crack [...]
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Facebook flooded with news
At lunchtime on Tuesday, Brisbane went from a sunny 29°C day to a stormy, flash flooding mess. It was some crazy weather which caused some major disruption throughout the city. So, how did you find out about the damage caused by this little storm? Was it through a mainstream news outlet? Or was it through a social [...]
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Time For Transparency
There is no doubt about it – Australian TV viewers love Australian content. Few would disagree that locally produced shows like Packed to the Rafters, Underbelly and Talkin’ About My Generation have provided all three Free to Air TV Networks with bumper audiences and revenue opportunities, and Australians with a lot [...]
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Surprising the ‘forgotten ones’
I’ve been enjoying some banter on the home front lately about the merits or otherwise of ANZ Bank’s new campaign, insisting it doesn’t have a bunch of ‘Barbaras’ in its institution, but promises to serve you ‘differently’ to the others. Thanks ANZ, you had my interest – great talent and an injection of humour which carried [...]
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The next wave
There’s a new wave of websites about to be launched which will finally give people what they’ve been desperately craving. Sure, Web 2.0 archetypes like Facebook, Digg, Twitter, YouTube and Cool Hunter have had some success, but this new crop of ground-breaking sites are set to take interactivity and user satisfaction [...]
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Haiti relief – the digital impact and telcos acting as banks
As each natural disaster happens in the world I watch with interest the ever increasing role that digital and mobile technologies play in driving disaster relief efforts. Take the devastating earthquake that hit Haiti on 12 January. The response for aid was astounding and more rapid than other recent natural disasters. Social networking certainly played a key [...]
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A Flash in the Pan
I can hear the conversations now: “We can use puppies. Everyone loves puppies…” “Nope, too difficult. Never work with children or animals.” “Well, what about using that guy from the ShamWow ad. He can sell anything!” “Hmmm… that guy is expensive.” “I’ve got it! Flash mobs! The kids love them. They’ve the flavour of the month! It’s cheap. It’s easy. [...]
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Goo-goo-ga-ga-GUI-GUI
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Don’t get all emotional on me…
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BCM makes a splurge for Wotif.com
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The Androids are coming!!
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Are you a Scrum-er, a Queue-er or a Pay to Jump-er?
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The battle that never happened
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Happiness is…
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He’s getting his colour back – quick, call a Wireframbulance!
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View from 45th & Madison – via Warner St
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Cognitive space to rent
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Scott: Nice video Derek - proof of just how naturally int...
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Nathan Bush: Great stuff. It works both ends of the spectrum to...
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Sheila: This article is terrifc. I'm planning on buying a ...
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Daniel Oyston: I wish they had express parking machines so I coul...
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Jim in London: You nailed it. Completely agree on all fronts. A...
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