If you are a regular Facebook user you may be wondering what is going on with all your gal friends.

Status updates stating a particular colour are currently the rage but if you are part of that 50% of the population that have the Y chromosome, you are probably clueless as to what is going on.

Here is what it’s all about….

We’re not really sure where it started. One theory is that it’s very clever marketing from one of the hundreds of Breast Cancer organisations across the globe (really??).

The fact is that this game of Chinese Whispers has massive potential for commercial use.

The precedent has been set with Twitterer Kim Kardashian being reportedly paid $10,000 US to Tweet brands to her 2.8 million followers.

Could this be the way to embrace Facebook as a channel and spread brand loyalty?

What do you think?

Sarah Ferguson is an Account Director at BCM Brisbane

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