This week BCM was invited to speak at the AIMIA Digital Government Summit in Canberra. We presented as a case study, the work we have done for Queensland Transport’s successful Share My Story initiative.
Share My Story is a communication strategy designed to humanise the road toll by allowing those affected by road trauma to share their personal stories with others on a custom built social network site. In addition to posting stories, people can click on and show their support, post comments and thank people who have made contributions.
The site and the thinking behind it is a first of its kind for any Road Safety authority anywhere in the world. An integrated campaign which included TV, press, online video, publicity and media relations, SEM and social media, was used to let people know about the site around the state.
Results to date have been amazing with over 35,000 unique visitors to the site in the first 3 months. Average time spent on the site is an amazing 12 minutes with on average 16 pages visited. There are over 5,000 registered site supporters.
Consumers have now gone on to share the word in their own Facebook and Twitter communities.
We are very proud of the work we have done in partnership with Queensland Transport to elicit attitudinal and behavioural change amongst Queensland drivers. To see a PDF file of the full presentation, click here (8MB).
