Comments on: No honest, it went right over the top of me http://blog.bcm.com.au/2009/media/no-honest-it-went-right-over-the-top-of-me/ Advertising Agency Brisbane, Interactive Media, Creative Marketing and Digital Branding Thu, 09 Sep 2010 06:16:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Bill Bristow http://blog.bcm.com.au/2009/media/no-honest-it-went-right-over-the-top-of-me/#comment-118 Bill Bristow Mon, 29 Jun 2009 23:59:49 +0000 http://blogs.bcm.com.au/?p=292#comment-118 Many years ago the agency, then Knowles Bristow, had the Bundy Rum account. We handled the launch of Bundy into New Zealand. Colour magazine was the main medium. We took a recipe approach showing three ways to mix one's Bundy - Coke or orange juice or Dry. The photographer set up a rig and simultaneously tipped the mixers into three glasses that already contained rum. Great shot. Transparency of course. But look out, a member of the NZ parliament had recently read Vance Packard's, "The Hidden Persuaders", and on looking at the image through a magnifying glass found the heads of elephants and naked female forms floating in the bubbles retouched in, he concluded, to frighten and/or seduce alcoholics in remission back to the bottle. A parliamentary committee was formed to investigate. We were able to provide the original tranny as it left the camera which clearly proved that there had been no retouching and that the floating nudes and elephant's parts, (which were there), had arrived entirely by random accident. We were exonerated. Be hard to do that with a digital image I guess. Many years ago the agency, then Knowles Bristow, had the Bundy Rum account. We handled the launch of Bundy into New Zealand. Colour magazine was the main medium. We took a recipe approach showing three ways to mix one’s Bundy – Coke or orange juice or Dry. The photographer set up a rig and simultaneously tipped the mixers into three glasses that already contained rum. Great shot. Transparency of course.

But look out, a member of the NZ parliament had recently read Vance Packard’s, “The Hidden Persuaders”, and on looking at the image through a magnifying glass found the heads of elephants and naked female forms floating in the bubbles retouched in, he concluded, to frighten and/or seduce alcoholics in remission back to the bottle. A parliamentary committee was formed to investigate.

We were able to provide the original tranny as it left the camera which clearly proved that there had been no retouching and that the floating nudes and elephant’s parts, (which were there), had arrived entirely by random accident. We were exonerated.

Be hard to do that with a digital image I guess.

]]> By: Greidy http://blog.bcm.com.au/2009/media/no-honest-it-went-right-over-the-top-of-me/#comment-119 Greidy Mon, 29 Jun 2009 23:22:12 +0000 http://blogs.bcm.com.au/?p=292#comment-119 And amidst all this, I read last week that our police forensic department (or whatever their official name is) is going digital with their cameras. It surprised me they hadn't already but then thought, wouldn't it be smarter to stick with old-fashioned film? The simple fact is, there aren't that many great non-digital retouchers around anymore to mess with the original evidence. So in the words of the late Ali G they could, 'Keep it real'. And amidst all this, I read last week that our police forensic department (or whatever their official name is) is going digital with their cameras.

It surprised me they hadn’t already but then thought, wouldn’t it be smarter to stick with old-fashioned film?

The simple fact is, there aren’t that many great non-digital retouchers around anymore to mess with the original evidence.

So in the words of the late Ali G they could, ‘Keep it real’.

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