How do you measure up?

By Steve Jennings on 10 Aug 2009

OK, now I know why I really need an iPhone.  Like the Luddite I am, I have resisted thus far – but this could just be the clincher.

Passion App screenshotSo here it is – the latest big thing.  It’s called ‘Passion’ and it will revolutionise the way we ‘do business’.  The brainchild of Chris Alvares, a US computer science student, whose achievements to date include a number of iPhone quiz apps such as WikiQuiz, Four Squared and MusicApp, Passion is an iPhone application that, allegedly, can measure how competent we are… between the sheets.

Brilliant!  These are the kind of metrics that we all need in our daily lives!

This app uses the phone’s built-in accelerometer as a motion sensor, as well as the device’s microphone and timer.

According to the maestro inventor himself, “All you have to do is start the application, put your iPhone on the bed, in an arm band, or even in your pocket (?) and have intercourse – it is as easy as that”.  Once you have finished you can press the stop button and see how you fared.  Your rating out of 10 will be displayed based on Activity (motion sensor), Duration (timer) and orgasm (microphone).  If you’re not happy with your performance simply select “Try Again”.

Whilst the potential for abuse and embellishment is clearly there, for those who care enough to share, there is an option to upload their score to a leaderboard.

It is not known at this stage how many copies of the app have sold as this has not long been available on iTunes.  However, it is one in a long list of unusual and less than tasteful apps which have blossomed – pioneered no doubt by the iFart app, which allegedly earned $US10,000 per day and inspired several copycat applications.

So would it be any surprise to learn that of the thousands of apps currently available, the top three most popular iPhone apps focused on sex, drugs and alcohol?!

One wonders where all this will lead…

Steve Jennings is an Account Manager at BCM Brisbane

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About the Author

Steve Jennings has written 11 posts on BCM: Two Cents.

Show Author Bio

Steve Jennings

Steve Jennings is an Interactive Account Manager at BCM. In the last 14 years he has worked in public relations, client side marketing roles and media planning/buying, as well as in full service agency positions. With a passion for music and sport outside of work, and writing/blogging whilst at work, he is enjoying putting his Oxford English to good use in the new media landscape, and is now finding his way around the social media labyrinth.

2 Comments

  1. Paul Cornwell Paul says:

    So, Steve, how did you score mate?

  2. Jeffo says:

    One thing’s for sure Steve: you’re guaranteed to score higher than Bopara.

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