Comments on: Does customer satisfaction = customer loyalty? http://blog.bcm.com.au/2009/bcm/does-customer-satisfaction-customer-loyalty/ Advertising Agency Brisbane, Interactive Media, Creative Marketing and Digital Branding Thu, 09 Sep 2010 06:16:06 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Lisa http://blog.bcm.com.au/2009/bcm/does-customer-satisfaction-customer-loyalty/#comment-52 Lisa Wed, 01 Apr 2009 07:04:02 +0000 http://blogs.bcm.com.au/?p=187#comment-52 Couldn't agree with you more. It would appear there might be a bit of a false economy regarding this satisfaction measure i.e. it's been implemented for measuring KPIs rather than to establish and correct issues that exist. The old adge, we value most what we can measure seems right here. Unfortunately. Couldn’t agree with you more.
It would appear there might be a bit of a false economy regarding this satisfaction measure i.e. it’s been implemented for measuring KPIs rather than to establish and correct issues that exist.
The old adge, we value most what we can measure seems right here. Unfortunately.

]]> By: Kev http://blog.bcm.com.au/2009/bcm/does-customer-satisfaction-customer-loyalty/#comment-53 Kev Thu, 26 Mar 2009 22:05:11 +0000 http://blogs.bcm.com.au/?p=187#comment-53 I agree and its just as easy to confuse inertia and habit as measures of loyalty too. I agree and its just as easy to confuse inertia and habit as measures of loyalty too.

]]> By: Ian http://blog.bcm.com.au/2009/bcm/does-customer-satisfaction-customer-loyalty/#comment-51 Ian Thu, 26 Mar 2009 04:01:07 +0000 http://blogs.bcm.com.au/?p=187#comment-51 It seems like they were more interested in how they handled the complaint rather than addressing what the actual complaint was about. It kinda reminds me of the Mac ad where the PC guy is stacking up cash for 'advertising vista' as opposed to 'fixing vista'. http://www.youtube.com/watch?v=do5_eLCEAVo It seems like they were more interested in how they handled the complaint rather than addressing what the actual complaint was about.

It kinda reminds me of the Mac ad where the PC guy is stacking up cash for ‘advertising vista’ as opposed to ‘fixing vista’.

http://www.youtube.com/watch?v=do5_eLCEAVo

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