Last night I was lucky enough to be invited to give a presentation to the Australian Marketing Institute in Brisbane. My chosen topic was ‘Branding in the Interactive Space‘ – a topic very close to my heart here at BCM.
I really wanted to put together a presentation that demonstrated exactly how brands are enhancing their brand in the interactive space. I started by building the case for interactive in strengthening brand metrics – thanks to the IAB’s Sultana Bran study, we’re more certain than ever that interactive can impact on consumer sentiment like all other forms of media. Following that, I talked about how engagement happens online – via knowing your brand, and having great ideas that result in amazing interactive experiences. Finally, I demonstrated the importance of simply listening to the online conversation about your brand, and influencing it where appropriate.
I really enjoyed giving the presentation, and many thanks to Kevin and Jo here at BCM for helping me pull it together. The preso makes more sense with the notes, but you’ll have to click through to Slideshare to read them, just select the ‘comments’ tab below the preso. If you have any questions, please just drop me a line in the comments.
