What started out as boardroom banter a few weeks earlier, this morning ended up being showcased on Channel 9’s Today Show and Reuter’s international news service as a cut-through April Fool’s Day joke.

BCM, together with client Pelikan Artline, brought the Artline brand positioning of ‘The pens more people pinch’ to life by introducing a groundbreaking, new technology - trackable microchiped Artline pens that allow people to track the whereabouts of their missing pen to within a metre, anywhere on earth.

Press ads promoting this new whiz-bang technology appeared today in The Australian, Sydney Morning Herald, The Age and Perth’s Western Australian, slipping under the ‘hoax-radar’ of countless readers.

A happy client.  A thrilled agency. And a keen public who once again appreciated the quirky, topical thinking that is becoming a hallmark of Artline marketing.

Check out the coverage on the Today Show. 

There’s plenty of Tweets on Twitter about it too. Follow them here.

http://twitter.com/honoursstudent/statuses/1440681531

 http://twitter.com/LesleyDewar/status/1435906986

 http://twitter.com/linkbitch/status/1435530188

 http://twitter.com/liedra/status/1428462214

http://twitter.com/ozwebfx/status/1428303217

http://twitter.com/chiewy/status/1428032724

http://twitter.com/danielbowen/status/1427995917

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