Forgot to send your Christmas cards? Send a card that counts

By Sarah Ferguson on 18 Dec 2009

ecard-edm-tree

Today we launched a new eCard for Queensland Transport and Main Roads as part of the ongoing brand campaign, Here for Life.

During the first stage of the Here for Life campaign, we asked people to share their stories of how road trauma had affected their lives. The photos from these stories form the basis of a very personal and powerful road safety message.

Christmas reminds us what life is all about. The special times and the special people in our lives. So take some time today to send this card to those you care about. It just might make a difference.

Sarah Ferguson is an Account Director at BCM Brisbane

Similar Articles

  1. Christmas, Coke and advertising
  2. Christmas: Goodwill, gifts, plum pudding and… Facebook?
  3. road toll reality
  4. Wake up to the signs
  5. BCM comes home a winner at the AMI Qld Awards

About the Author

Sarah Ferguson has written 9 posts on BCM: Two Cents.

Show Author Bio

Sarah Ferguson

Sarah Ferguson is an Account Director at BCM Partnership. With nearly 15 years in the advertising industry, she is embracing social media and monitoring the balance between brand 'interaction' and 'interference' within the social media landscape.

Post a comment

Stay up to date

Enter your email address in the box below and we'll notify you whenever we update our blog.

Subscribe to RSS Feed

Twitter Tweets

Flickr Photos